Mar 18, 20145 min read

Marketing Day: March 18, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Lowe’s “Fix In Six” Vine Campaign Wins O’TooleBox Advertising Award Last night, home improvement retailer Lowe’s won an O’TooleBox Award for its “Fix in Six” Vine campaign. Created by BBDO New York, the Lowe’s campaign answered the question “How can we help people improve their homes in just six seconds?” Lowe’s explained the inspiration for the campaign on its Vine Fix in Six website: In […]
Motorola, LG, Fossil First Brands To Launch Android Wear Shortly after Google announced Android Wear this morning, Motorola, Fossil and LG came out with their own associated announcements. Engadget reports that LG’s “G Watch” (presumably for Google) will arrive next quarter and be aggressively priced. Motorola, which was just sold by Google to Lenovo, is launching a watch called Motorola 360 (see video below). […]
New Free Google Analytics App From Narrative Science Creates Reports In “Plain English” Data analytics technology company Narrative Science has launched Quill Engage, a free Google Analytics application that delivers narrative-styled reports. Based on the idea of providing website stats and trends using “plain English” versus a series of charts and graphs, Quill Engage claims to offer easy-to-read reports on site metrics like content engagement data, traffic, sources, referrals, […]
Android Wear: Google Announces Smartwatch Google today announced “Android wear.” While this could allow for a range of wearables (and probably will in the future), what the company previewed in two videos were smartwatches. The user experience appears to be based on a combination of Google Now notifications and voice search (“OK Google”). There’s also a developer preview being made […]
Chevy’s CMO: Traditional To Build The Brand; Digital To Reach The Buyers; When most Americans are only ready to buy a car every three to six years, running ads on TV or in traditional media pushing an immediate purchase is largely “tone-deaf” for an audience not ready to hear. Enter digital media, as a solution. Digital, in contrast to broadcast and traditional media, allows marketers to reach […]
Google Releases New Tools For AdMob Including Full Google Analytics Integration Today, Google will announce new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new features are powered by Google Analytics and Google Tag Manager. Rather than having to access AdMob and Analytics from separate interfaces, app developers can now get performance reporting from the AdMob home screen […]
Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and status updates. Hashtags, acronyms and emoticons stand in for sentences. OTP, BRB, LMK, OK? How low can you go? In a year or two, 140 characters — a miserly […]
Consume Tweets From Only Your Favorite Twitter Accounts With “Fave People” Test While Twitter has always stood behind an unfiltered Twitter stream, testers now have access to a new feature named “Fave People.” This functionality allows users to keep closer tabs on those accounts that they value in a separate timeline. Much like a Twitter List, users can be added by tapping a star icon on their […]
Yahoo Has 500 Working On Mobile, Up 5-10X From Past Yahoo’s betting big on mobile, to the degree of having increased the number of those working on mobile to 500 people — a 5-to-10-times increase since before Marissa Mayer took over as CEO. Those figures, along with other tidbits mostly heard before, were part of a keynote conversation with Mayer at the 4A’s Transformation conference — the annual […]
Live Blog: Ad Agencies As Content Creators If content marketing is the new advertising, then advertising agencies are the new content creators. So how’s the content creation process going? “Content marketing is becoming the future of advertising,” attendees at the 4A’s Transformation conference — the annual gathering of the American Association of Advertising Agencies – were told today by Bloomberg Media Group CEO Justin Smith. As […]