Marketing Day: March 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use The Advanced Interface)

Equality has arrived in Twitter’s advertising system. The company has announced that small, self-serve advertisers now have access to the same “advanced” dashboard as bigger spenders, and can also target ads using the same options as big brands. These are things that Twitter has offered its bigger advertisers for some time now, but weren’t offered […]

1. State Of The News Media: Everything In Decline But Digital

The Pew Research Center’s Project for Excellence in Journalism’s has served up its annual and comprehensive “State of the News Media” report. It offers a mostly pessimistic assessment of the condition and trajectory of various news media in the US today. In perhaps its most striking finding, the report shows how declining revenues leading to […]

1. Infographic: A Marketer’s Guide To Pinterest

Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service. Produced by the folks at Prestige Marketing, the infographic covers everything from making good use of your “About” copy to the use of hashtags, […]

1. Microsoft Study: Multi-Screen Behavior And What It Means For Marketers

We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to communicate effectively with consumers as they engage with multiple devices simultaneously and sequentially throughout the day. A new study commissioned by Microsoft, titled Cross-Screen Engagement, aims to help marketers learn how users are engaging with […]

1. A New Era: Re-Defining Inventory

Premium inventory. What exactly does that mean? We think we all know: it’s that custom ad placement on ESPN.com, or the full-page takeover on NYTimes.com. Some of us may think a gaming site like IGN is premium; others may disagree. Overall, the basic premise is that premium inventory is the media found on a well-known […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Search Week: March 18, 2013

2. Search Week: March 11, 2013

3. Search Week: March 04, 2013

4. 4 Mobile Search Trends Tackled At SMX West 2013

5. Top 10 Tool Features For Successful Enterprise SEO

6. The Most Common Problems With Local Business Listings

7. Google Penalized One Article On BBC’s Web Site

8. Register Now for SMX Advanced – Rates Increase Next Week

9. Bing Webmaster Tools Adds Site Move Tool

10. Geographic Targeting In An Enhanced Campaign World

11. Happy St. Patrick’s Day: Google’s Irish Dancers

Online Marketing News From Around The Web:

Affiliate Marketing

1. Creating Passive Income with Product & Service Reviews, www.sugarrae.com

Analytics

1. 6 Facebook Metrics Marketers Should Be Measuring, www.socialmediaexaminer.com

2. Excellent Analytics Tip 23: Align Hits, Sessions, Metrics, Dimensions!, www.kaushik.net

Blogs & Blogging

1. End Of Blogs, www.twistimage.com

2. Six Benefits of Interview-style Blog Posts, Spin Sucks

3. What Google Reader’s Shut Down Means For Bloggers & Publishers, Small Business SEM

Business Issues

1. Facebook Names Mike Schroepfer CTO, All Things D

2. The Innovator: Jack Dorsey, www.cbsnews.com

3. Analysis: Amazon’s sellers unhappy about fee hikes, eye rivals, Reuters

4. Google Acquires Web Application Server Talaria To Enhance Its Cloud Platform, TechCrunch

5. Google expected to unify chat under the name Babble, www.geek.com

6. Kenshoo hires a research director, Internet Retailer

7. The Coming Merger of Google Chrome and Android, techland.time.com

Content Marketing

1. 7 Reasons Your Content Marketing Strategy Isn’t Working, www.businessesgrow.com

2. All New @Listly Is Here, diyblogger.net

3. Recognizing the Signal and the Noise in Online Video Rankings, www.reelseo.com

4. What is Content? Learn from 40+ Definitions, www.toprankblog.com

Conversion Optimization

1. 11 Ways to Optimize Thank You Pages, www.getelastic.com

Copywriting, Design & Usability

1. The Writer’s Author Rank Cheat Sheet, www.copyblogger.com

Display & Contextual Advertising

1. 3 Powerful Case Studies That Show you How to Advertise on Twitter, www.jeffbullas.com

2. Chartbeat Aims to Show Publishers If Their Ads Work, Ad Age

Domaining

1. Will SXSW 2014 be known as the year of the domain?, domainnamewire.com

Email Marketing

1. Email Marketing Frequency – The Cold Hard Truth, blog.crazyegg.com

2. Want to increase your email frequency? Know your list health!, www.experian.com

3. A Poor Mobile Email Experience Leads 30 Percent of Consumers to Unsubscribe, Marketing Pilgrim

4. Email Optimization: A single word change results in a 90% lift in sign-ups, www.marketingexperiments.com

General Internet Marketing

1. The Neil Patel Guide to Buying and Selling Sites, www.quicksprout.com

Internet Marketing Industry

1. Rand Fishkin: how CEOs can be great marketers, econsultancy.com

2. Troubled Markets, Profit Boost & New Wins, www.affiliates4u.com

Mobile/Local Marketing

1. Mobile Shopping Catches on with Affluent Consumers, eMarketer

2. U.S. Local Media Ad Revenues to Grow from $132.5B in 2012 to $148.8B in 2017, www.biakelsey.com

Other Items

1. Google Reader Causes Pivot (and Purge), geofflivingston.com

2. Introducing a free Superfeedr plan!, blog.superfeedr.com

Social Media

1. Australia reclaims national Twitter handle, www.news.com.au

2. 15 brands to emulate on Twitter’s Vine app, www.healthcarecommunication.com

3. Checking Facebook Has Become Too Much Like Checking Email, And The News Feed Redesign Might Fix That, TechCrunch

4. Flattr now lets you make money from your Twitter Favorites, Instagram Likes and more, thenextweb.com

5. In the Middle East, Twitter Rules, eMarketer

6. Our New Look: More Ways to Discover What You Love, Official Pinterest Blog

7. Social Media Marketing Turns Into Ambush Marketing for March Madness, Marketing Pilgrim

8. The Good, Bad and (Potentially) Ugly of Facebook Hashtags, www.shiftcomm.com

9. Twitter’s Vine App Will Make Social SEO Campaigns More Awesome, Search Engine Journal