Mar 17, 20145 min read

Marketing Day: March 17, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Yahoo Wants To “Tell Better Stories” With New Motion Ads This morning, Yahoo debuted a new ad format that introduces “subtle animation for brand story telling.” Called “Motion Ads,” they’ll display on the Yahoo homepage, vertical category homepages and the Yahoo login page. The example ad below for Kraft Singles depicts a warm grilled cheese sandwich with steam rising from the melted cheese. (It does look […]
Moderate L.A. Earthquake Provides Good Test Of Social Safety Net There were no reports of damages or injuries caused by the moderately strong earthquake that jolted Southern California this morning. The quake — measured at 4.4 in the Richter scale and centered near Westwood — hit at 6:25 a.m. Immediately, Southern Californians took to Twitter and Facebook to share their shaking experiences. Fortunately, there were […]
Register Now for SMX Advanced – Rates Increase Next Week Search Marketing Expo – SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. SMX Advanced has sold out […]
American Express CMO John Hayes: Marketers Win By Interpreting Change When American Express CMO John Hayes entered advertising 37 years ago, media plans were simple, he says: TV, print, radio. Today, TV ads carry calls to tweet and technology keeps accelerating. How to survive as a marketer? Stay with the fundamentals, especially the ability to interpret change. Hayes gave a keynote address at the 4A’s Transformation conference today […]
Advertisers Brace As Google Revisits “Not Provided” Policy To Show Keywords For Ad But Not Organic Clicks Google managed to stoke the rumor mill twice in the one day this past week with somewhat cryptic announcements, putting search marketers — many of whom are still weary from last year’s roll out of enhanced campaigns — on edge. First, the company released a statement on Wednesday saying many new updates to AdWords will […]
Because She Said So: 13 Content Marketing Lessons From Your Mother “You’re right, Ma.” – Dorothy “Of course I am! You think I got this old by being stupid?” – Sophia Maybe you grew up watching The Golden Girls (or reruns) and can hear those voices in your head. Maybe you’ve never heard of Sophia and Dorothy, the sitcom mother-daughter duo who traded retorts like nerds […]
Google Seeking To Keep Depth Of Gmail Scanning Confidential Google is currently fighting a federal consolidated class action lawsuit over Gmail scanning and data-mining. A main legal theory in the case argues Google’s activity constitutes illegal “wiretapping.” Google is reportedly trying to keep confidential many of the details of its internal processes and has asked US District Judge Lucy H. Koh ”to redact ‘confidential’ information from […]
Get To Know: Nanigans Senior Vice President Of Marketing As the Senior Vice President of Marketing for Nanigans, Dan Slagen oversees all things marketing for the online advertising solutions provider. He launched the company’s Agency Partner Program and serves on the executive team. A fervent proponent of thought leadership and education, Slagen has won features on CNBC’s Fast Money, and in many publications including The […]
Static Assembly Lines Don’t Work In Interactive Marketing Your company makes money by scaling what you do and limiting the costs associated with whatever you provide. With any product or service, scale depends on the systematic completion of a series of tasks — think of the efficiency brought about by the adoption of the assembly line. As a result, we use technologies to […]
Facebook Testing Business Manager, A Powerful Tool For Agencies And Large Businesses Managers of Facebook pages for agencies and large business take heart. Facebook is testing a new dashboard that seems to solve many issues that have for years frustrated those managing large stables of pages. As reported today in TechCrunch, Facebook is testing a Business Manager dashboard that gives administrators the ability to control pages and […]