Mar 14, 20144 min read

Marketing Day: March 14, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Direct Traffic Beats Facebook By A Mile For Engagement On News Sites

It shouldn’t surprise anyone that readers of news websites who navigate directly to a site are significantly more loyal than those who come via referrals from Facebook or search. People who type in a URL, click on a bookmark or use a news site as their browser home page are certainly going to spend more […]

Twitter Study: Photos, Videos Lead To Most Retweets

Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That’s the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, […]

Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers

Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social content and ad management on social networks like Facebook, Twitter, Google+ and Pinterest from one platform. Last year, Google began integrating the Wildfire technology into the DoubleClick Digital Marketing platform. The initial phase of the integration, […]

Survey: Consumers Ready For Indoor Location, Marketing

A new consumer survey by “iBeacon marketing platform” provider Swirl, which works with specialty retailers such as Alexi and Ani and Timberland, shows that consumers are ready for indoor location and marketing. Industry and retailer fears about consumer acceptance of indoor location tracking may thus be overblown. It is true that consumers are concerned about […]

Designing The User Experience (UX): When Technology Is A User

In my previous article, 4 Things Online Marketers Should Know About User Experience (UX), I mentioned specific items that all online marketers, UX professionals, and even designers/developers should remember as they go through the website design process: Content is King, Context is Queen “Usability” and “User Experience” are not the same thing Findability is a […]

Is Houzz Part Of Your Social Media Marketing Plan?

With social media marketing constantly evolving, it’s no surprise to find networks popping up that focus on specific industries. Among home improvement companies for example, Houzz and Porch are two social media networks that focus specifically on home improvement and home renovation. After looking at the audience statistics, Houzz seems to be the most popular […]

Will Gains Offset Anticipated Customer Losses Over Amazon Prime Price Increase?

Amazon has raised the price of its free-shipping and entertainment loyalty program Prime by $20 per year. That’s not much but it may cause up to 10 percent of current subscribers (more than two million) to cancel or not renew. The cost of the innovative and highly successful program for Amazon users has been $79 per […]