Marketing Day: March 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Google Hangouts Builds Feature Set With Google Docs Integration

The star feature of Google+, Google Hangouts, is now integrating fully with Google’s online suite of document, presentation and spreadsheet editing software, Google Docs. This is a very interesting combination as it could have substantial collaboration benefits in both the education field and the workspace. Google Docs has quickly become a go-to tool for small groups as […]

1. Ex-Google+ Engineer: “Sharing Was Not Broken … Google Just Wasn’t Part Of It”

The war of words between Google and Microsoft has gotten personal. While the two companies have recently been trading shots via ad campaigns and blog posts, today a former Googler — and current Microsoftie — jumped into the fray, calling Google+ a “state-owned, corporate mandate” and saying that any “ideas that failed to put Google+ […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google: Demographic Bidding Being Eliminated To Clear Way For New AdWords Features

2. US Subpoenas Apple For Details About Default iOS Google Search Deal

3. Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers

4. Akira Yoshizawa Google Logo – Modern Origami

5. 3 Step Model For Developing Insights Through Keyword Trends

Online Marketing News From Around The Web:

Affiliate Marketing

1. Protect Your Program From These Black Hat Tactics and Affiliate Fraud, hasoffers.com

Business Issues

1. AOL CEO Talks Up Patent Portfolio, AllThingsD

2. AOL Slashes Staff at AIM Unit; Wider Cuts Expected, New York Times

3. New: Apply to Y Combinator without an Idea, ycombinator.com

Content Marketing

1. Dave Gorman, Victim Of A Bogus DMCA Takedown, Highlights Flickr’s Horrible DMCA Takedown Policy, TechDirt

2. How to Tell Your Brand Story through the New Facebook Timeline, contentmarketinginstitute.com

Conversion Optimization

1. Sources: PayPal to launch Square competitor, gigaom.com

2. Your Call to Action is Lame! Here are 10 Ways to Make it Convert Better [Examples], Unbounce

Local Marketing

1. NPD: seven percent of all US smartphones sold in Q4 2011 were LTE-enabled, six percent WiMAX, The Verge

2. @ckilgs Interviews Local Search Expert Mike Blumenthal, Business 2 Community

Mobile Marketing

1. Apple Retains Majority of Tablet Shipments in 4Q11 as Kindle Fire Drives Android Momentum, MacRumors.com

Search Marketing

1. The WordPress Setting That Could Be Destroying Your SEO, Standing Dog Blog

Social Media

1. The Top 3 Facebook Marketing Mistakes Right Now, allfacebook.com

2. 3 Tools To Convert Your Facebook Fanpage Traffic, Search Engine People

3. Pinterest: Revamped profile pages, iPad app coming soon, cnn.com

4. Seeing familiar faces on YouTube through Google+, YouTube Blog

5. The Value of a Social Following [INFOGRAPHIC], Imbue Marketing