Mar 13, 20144 min read

Marketing Day: March 13, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Twitter’s Promoted Accounts Moving Into Desktop Timelines Twitter’s Promoted Account advertising just got a bit more prominent. As reported first today in TechCrunch, Promoted Accounts recently started appearing in Timelines on the desktop version of Twitter. Twitter confirmed the change with us today, saying it considers it a natural enhancement to the product it launched in December. At first, though, accounts that […]
Facebook Ready To Start Selling Video Ads On News Feeds Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook, which has been testing “Premium Video Ads” since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. […]
Google Integrates Dynamic Remarketing Campaigns with Google Analytics When Google enabled the ability to develop retargeting lists for AdWords in Google Analytics, advertisers gained a huge opportunity to refine audience targeting by using the wealth of dimensions and metrics available in Analytics. Now Google is bringing this integration to Dynamic Remarketing display campaigns. Launched in June of last year, Dynamic Remarketing campaigns in […]
Google+ Goes Bigger With Super Sized Thumbnails, Headlines Following the bigger-is-better trend, Google+ has boosted the size of the thumbnails and headlines that display with posts on the platform. As reported this morning by Google Plus Daily, now if the main image associated with the page you are posting is large enough, it will render across the full span of the G+ news feed […]
Omni-Channel & Mobile-Focused Marketing Aren’t Mutually Exclusive, Stupid Okay, so the title’s not as catchy as James Carville’s famous rallying cry or even Aaron Strout’s recent usage of it on Marketing Land last week. And I don’t think Mr. Strout — or anyone who holds the opinion that mobile-focused marketing is only possible at the expense of having a good user experience across all […]
LinkedIn Company Pages For Search, Social & Reputation Management We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful. While this is true — and I highly encourage my clients to maintain active pages for their businesses on social networking sites — it’s also worth discussing the inherent value in […]
How To Get Started Using Twitter For Business What’s Twitter for business? No, it’s not about buying Twitter ads for your business. Rather, it’s about how a business can use Twitter as a means to create conversations about its company, brand and products. This topic — “Twitter for Business” — was the title of a great session I attended at Marketing Land’s SMX West conference […]
Senator Jay Rockefeller Asks ICANN To Kill .sucks Domains Pardon the obvious pun, but a US Senator thinks one of ICANN’s new generic top-level domains … well … sucks. West Virginia’s Jay Rockefeller, chairman of the Senate Commerce Committee, sent a letter to ICANN on Wednesday (PDF version) calling the pending .sucks gTLD “little more than a predatory shakedown scheme.” Rockefeller is concerned that […]
Google Celebrates The Web’s 25th Birthday With Plea To Keep It Free “ Today’s Google homepage includes a small birthday cake image with a “25″ candle on top to celebrate the web’s 25th birthday. The image links to a post on Google’s blog penned by the inventor of the web Sir Tim Berners-Lee, asking that everyone “fight to keep it free and open.” Berners-Lee writes: On the […]