Marketing Day: March 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Twitter Relaunches Ad Dashboard With Expanded Analytics Twitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center. There are a number of changes and additions that I’ll highlight here: reporting of Promoted Tweets now includes all engagements, not just those the advertiser paid for more detailed campaign reports that […]

2. Andy Rubin Out, Sundar Pichai In, To Run Android For Google Andy Rubin, who has lead Google’s Android operating system efforts, will now be replaced by Sundar Pichai. Google says the move today will leave Rubin time to work on a “new chapter” with the company. Google shared the news on its official blog today, saying: Andy’s decided it’s time to hand over the reins and […]

3. Google Dishes Out Big Bonuses: Eric Schmidt Gets $6M While Co-Founders Get Nothing BBC News reports Google has distributed almost $15 million worth of bonuses to their top executives. The largest bonus goes to Executive Chairman and former CEO, Eric Schmidt. Eric is getting a $6 million bonus. The Google co-founders, CEO Larry Page and Sergey Brin get nothing — no bonus. But, the co-founders have the bulk […]

4. FTC Updates “.Com Disclosure” Online Ad Guidelines Under the banner of preventing “fraudulent, deceptive, and unfair business practices,” the US Federal Trade Commission (FTC) has updated its online advertising disclosure guidelines and requirements. A previous version of these guidelines was issued in 2000. The rise of mobile devices and social media marketing, in particular, were cited as reasons the guidelines were updated: How […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Bing Ads Makes Campaign & Ad Group Targeting Improvements

2. Enhanced Campaigns: Product Listing Ads Now On Smartphones

3. Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less

4. Google To Double The Size Of Their Kirkland, Seattle Campus

5. Live Blog Recap: SMX West 2013 Day Two

6. Will Google Now For iPhone & iPad Boost Google Search App Usage?

Online Marketing News From Around The Web:

Affiliate Marketing

1. 2012 Affiliate Network Earnings and Year-over-Year Growth, www.amnavigator.com

2. Global Affiliate Marketing: Approaching International, Regional & Local Strategy, Sarah Bundy

3. What’s really challenging the online performance marketing industry?, econsultancy.com

Analytics

1. 4 Ways Big Data Can Help Ecommerce Merchants, www.practicalecommerce.com

2. Google+ Ripples: How to Make Them Work for You, www.koozai.com

3. This is Not the Year of Big Data, www.thesearchagents.com

4. Under the Hood with Adobe Analytics and Adobe Analytics Premium, blogs.adobe.com

Business Issues

1. Greed is Groupon: can anyone save the company from itself?, www.theverge.com

2. Peter Thiel Talks About the Day Mark Zuckerberg Turned Down Yahoo’s $1 Billion, www.inc.com

3. Twitter acquires We Are Hunted, readies standalone music app, CNET

4. Yahoo! Hits the Road This Summer, ycorpblog.com

Content Marketing

1. Content Marketing for Small Business, www.verticalmeasures.com

2. The Creative Content Marketing Bar is Higher. Can You Reach It?, Online Marketing Blog

Conversion Optimization

1. 5 Places You Lose People on Your Landing Pages, www.marketingpilgrim.com

2. If Landing Pages Were People – 3 Nasty Habits That Drive Prospects Away, blog.kissmetrics.com

Copywriting, Design & Usability

1. What UX Methods to Use and When to Use Them, www.measuringusability.com

Display & Contextual Advertising

1. How Does Facebook Exchange Measure Up?, eMarketer

Email Marketing

1. [Infographic] The Autoresponder Assembly Line, www.optify.net

2. Why Every Smart Email Marketer Should Ask Readers to Unsubscribe, unbounce.com

General Internet Marketing

1. Three Tragic Flaws That Could Mean Curtains for Your Digital Strategy [Visual Sketch Notes], www.mpdailyfix.com

2. You Need a Villain To Be a Superhero. These Businesses Turned Their Competitors Into Their Biggest Advantage. Here’s How., www.shoemoney.com

Mobile/Local Marketing

1. 85% of consumers favour apps over mobile websites, econsultancy.com

2. Facebook to host one-day Mobile Developer Conferences in New York, London and Seoul in 2013, thenextweb.com

3. Google Glass: Everything You Need to Know, PC Magazine

4. Study: One in four teens access the internet primarily through mobile, gigaom.com

Other Items

1. Eye-Tracking Tech Will Be Open to iPhones and Other Devices, New York Times

Reputation Management

1. Study: Yelp ratings work for hospitals, too., Yelp Official Blog

Social Media

1. Facebook News Feed Now Optimized for Images and Mobile, blog.reachlocal.com

2. Facebook tests redesigned share flow to help users choose where to post, Inside Facebook

3. Four Smart Strategies to Help You Engage With More of The Right People on LinkedIn, www.jeffbullas.com

4. Introducing the “Quora Spotlight” Blog, blog.quora.com

5. User Experience Lab: How we designed a new News Feed using your feedback, Facebook

#MarketingDayMarch13