Mar 13, 20123 min read

Marketing Day: March 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Do Consumers Really Prefer The Mobile Web To Apps?

Yesterday Nielsen wrote a blog post that looked at apps and mobile web usage in the retail segment. The post carried the headline, “Retailer Mobile Websites Beat Apps among US Smartphone Owners.” Several media outlets picked up on the headline and the finding, which was reported as follows: “Nielsen’s detailed analysis of smartphone usage reveals […]

Use Data To Find Those Most Likely To Click

As much as some would like to move past it, there’s no denying that one particular metric still rules the world of online marketing — the click-through. Sure, you’re eventually trying to get to the conversion, the ROI, the high-margin purchase. But it all still starts with the click. Because clicks are so central to […]

Don’t Let Shiny New Objects Distract You

Vendor/Self-Appointed Industry Expert: So, what’s your Pinterest strategy? Me: I don’t have one yet. Vendor/Self-Appointed Industry Expert: Really?!? Are you crazy? You are missing out! All your customers are there! Our agency/technology/approach will make you tons and you can really capitalize on this once-in-a-lifetime opportunity.” Me: Sigh. Please go away. Be honest. Most of you […]

Yahoo Sues Facebook For Patent Infringement, How Much Will Facebook Wind Up Paying?

As is being widely reported, Yahoo filed a patent lawsuit against Facebook today in US Federal Court in the Northern District of California. At the center of the litigation are a wide range of claims that cover advertising, the news feed, messaging, social networking and privacy, among others. Here’s a key paragraph from the complaint: […]

Hitwise: Pinterest Passes 103 Million US Visits, Now A Top 30 Website

The hits keep on coming for social image sharing website Pinterest and, yes, I actually mean that in the analytics/visits/pageviews sense of the word “hits.” The folks at Experian Hitwise say that Pinterest is now one of the top 30 US websites based on total pageviews. In the course of two tweets this afternoon, Hitwise […]

Twitter Buys Posterous, Will Keep It Alive For Now

Twitter and Posterous have both announced that the former has acquired the latter. Here’s the wording from from Twitter’s blog post: Today we are welcoming a very talented group from Posterous to Twitter. This team has built an innovative product that makes sharing across the web and mobile devices simple — a goal we share. […]