Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
If you’re working in social media, it’s important to keep up to date with news and current events relevant to your business’ industry. The difficulty: finding that news can potentially be overwhelming. Fortunately, your existing social media accounts can be used to aggregate news and other content, as well as to communicate. It’s a great […]
Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept. Retargeting was the original term for serving ads based on a searcher’s previous search history and it goes back about ten years. Retargeting ad networks use terms like “cookie” […]
The world’s most popular social news site has a new CEO, and a very atypical CEO at that. Yishan Wong is a long time redditor, former Facebook Engineer, power Quora user – and now reddit’s CEO. Wong left Facebook about a year ago to do start up consulting, but jumped at the chance of overseeing […]
When launching a viral campaign geared towards virality one’s typical marketing instinct is to be picked up by major influencers. A recent article by AdAge shows that this may not be the most fruitful effort. Jon Steinberg, President of BuzzFeed, and Jack Krawczyk, senior marketing manager at StumbleUpon, shared information on how the most popular stories spread across […]
The ads are classics: Coca-Cola’s Vietnam-era “Hilltop” ad, where a chorus sang of wanting to buy the world a Coke; Volvo’s introduction to the U.S. with an ad that invited people to “Drive It Like You Hate It,”; Alka Seltzer’s “I can’t believe I ate the whole thing”; and Avis’s “We Try Harder” spot — […]
Speaking on stage at SXSW, the head of Google+ and Google’s social efforts, Vic Gundotra, made some digs at Facebook’s ads being intrusive, Twitter messing with third-party developers and shared some activity stats that didn’t really clarify if Google+ is a “ghost town” or not. But he wasn’t afraid to joke about it. Gundotra was […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Microsoft’s Photosynth App Goes Worldwide After 6 Million US Downloads
An Unprecedented Video Glimpse Into How Google Crafts Its Search Results
SMX Advanced Workshops: Register by March 24 for Best Rates, Stay for Deep-Dive Training
Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
10 Optimization Secrets To Drive More Mobile Traffic From Facebook
Online Marketing News From Around The Web:
Affiliate Marketing
Recap of the New Affiliate Management Days Conference 2012, www.sarahbundy.com
Analytics
Better insights with Multi-Channel Funnels: Product update, analytics.blogspot.com
A Big Data Imperative: Driving Big Action, www.kaushik.net
Recovering (Not Provided) Keyword Data, searchenginewatch.com
Tracking Pinterest with Event Tracking in Google Analytics, www.lunametrics.com
Blogs & Blogging
Guidelines Proposed for Content Aggregation Online, New York Times
How to Write Better Blog Posts That Both Google and Twitter Will Love, www.mackcollier.com
The Secret Double Life of Blog Posts, www.blindfiveyearold.com
Why “Interesting” is a Very Overrated Blogging Quality, www.thesaleslion.com
You Published a Blog Post. Now What?, www.clicknewz.com
Business Issues
Well that’s that. Gowalla shuts down., thenextweb.com
Eric Chu Steps Away From Overseeing Android’s App Store, Jamie Rosenberg Expands Role, TechCrunch
Breaking: Yahoo Sues Facebook for Patent Infringement, allthingsd.com
Facebook Display Ads On Third-Party Sites? It’s Already Doing It For Facebook.com (On Google’s Network), TechCrunch
Facebook, Friend or Foe?, Wall Street Journal
Wal-Mart buys a Facebook birthday reminder application, www.internetretailer.com
Welcoming the Posterous team to the flock, Official Twitter Blog
Content Marketing
Beginner’s Guide to Video Marketing, www.lonelymarketer.com
The Worst Call-to-Action of 2012, www.unmemorabletitle.co.uk
Conversion Optimization
Copywriting, Design & Usability
Display & Contextual Advertising
Mobile and Video Grab a Greater Share of Digital Ad Budgets, www.emarketer.com
Placement Matters: Placing Online Ads Above the Fold Increases CTR by 36%, Search Engine Journal
Domaining
Email Marketing
Stores Smarten Up Amid Spam Flood, online.wsj.com
Internet Marketing Industry
Analytics, Future Social Ads & B2B Personas: Marty Weintraub Interviewed, www.blueglass.com
How to Train Your Employees to Handle Social Media [Infographic], socialtimes.com
Tough love for marketing and PR job seekers, Web Ink Now
Local Marketing
Is it open? Business hours are now on foursquare!, blog.foursquare.com
Mobile Marketing
Nokia likely to launch Windows 8 tablet PCs in 4Q12, say sources, www.digitimes.com
Other Items
Search Marketing
Search Ads Pause Studies Update, googleresearch.blogspot.com
Social Media
What is the typical Virality rate for a Facebook Page’s Posts?, edgerankchecker.com
Gundotra: Google+ Won’t Let 3rd-Party Apps Post Because “Your Stream Could Easily Be Overwhelmed”, TechCrunch
With Schemer, Google Plots to Bolster Its Social Efforts, Wired
Pinterest Aims at the Collector Hidden Inside All of Us, New York Times
10 Commandments for Effective Online Social Networking, www.practicalecommerce.com
Does a Brand’s # of Followers Impress You?, www.webimax.com
Facebook redesigns mobile feed to make liking, commenting easier, Inside Facebook
Facebook throws up roadblock for Google-hosted blogs, www.zdnet.com
Facebook’s 6-Point Plan for Building Brands in the Social Media Age, Mashable
Pin It to Win It: How Non-Profits Can Tell Their Story on Pinterest, socialmediatoday.com
The Marketer’s Guide to the New Facebook Pages, www.quicksprout.com
Twitter Soars to #20, blog.compete.com
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