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Marketing Day: March 12, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

If you’re working in social media, it’s important to keep up to date with news and current events relevant to your business’ industry. The difficulty: finding that news can potentially be overwhelming. Fortunately, your existing social media accounts can be used to aggregate news and other content, as well as to communicate. It’s a great […]

Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept. Retargeting was the original term for serving ads based on a searcher’s previous search history and it goes back about ten years. Retargeting ad networks use terms like “cookie” […]

The world’s most popular social news site has a new CEO, and a very atypical CEO at that. Yishan Wong is a long time redditor, former Facebook Engineer, power Quora user – and now reddit’s CEO. Wong left Facebook about a year ago to do start up consulting, but jumped at the chance of overseeing […]

When launching a viral campaign geared towards virality one’s typical marketing instinct is to be picked up by major influencers. A recent article by AdAge shows that this may not be the most fruitful effort. Jon Steinberg, President of BuzzFeed, and Jack Krawczyk, senior marketing manager at StumbleUpon, shared information on how the most popular stories spread across […]

The ads are classics: Coca-Cola’s Vietnam-era “Hilltop” ad, where a chorus sang of wanting to buy the world a Coke; Volvo’s introduction to the U.S. with an ad that invited people to “Drive It Like You Hate It,”; Alka Seltzer’s “I can’t believe I ate the whole thing”; and Avis’s “We Try Harder” spot — […]

Speaking on stage at SXSW, the head of Google+ and Google’s social efforts, Vic Gundotra, made some digs at Facebook’s ads being intrusive, Twitter messing with third-party developers and shared some activity stats that didn’t really clarify if Google+ is a “ghost town” or not. But he wasn’t afraid to joke about it. Gundotra was […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. Beginner’s Guide to Video Marketing, www.lonelymarketer.com

  2. The Worst Call-to-Action of 2012, www.unmemorabletitle.co.uk

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Email Marketing

Internet Marketing Industry

Local Marketing

Mobile Marketing

Other Items

Search Marketing

  1. Search Ads Pause Studies Update, googleresearch.blogspot.com

Social Media

  1. What is the typical Virality rate for a Facebook Page’s Posts?, edgerankchecker.com

  2. Gundotra: Google+ Won’t Let 3rd-Party Apps Post Because “Your Stream Could Easily Be Overwhelmed”, TechCrunch

  3. With Schemer, Google Plots to Bolster Its Social Efforts, Wired

  4. Pinterest Aims at the Collector Hidden Inside All of Us, New York Times

  5. 10 Commandments for Effective Online Social Networking, www.practicalecommerce.com

  6. Does a Brand’s # of Followers Impress You?, www.webimax.com

  7. Facebook redesigns mobile feed to make liking, commenting easier, Inside Facebook

  8. Facebook throws up roadblock for Google-hosted blogs, www.zdnet.com

  9. Facebook’s 6-Point Plan for Building Brands in the Social Media Age, Mashable

  10. Keeping up with Google+ on the go just got easier, Google

  11. Pin It to Win It: How Non-Profits Can Tell Their Story on Pinterest, socialmediatoday.com

  12. The Marketer’s Guide to the New Facebook Pages, www.quicksprout.com

  13. Twitter Soars to #20, blog.compete.com

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