Mar 11, 20134 min read

Marketing Day: March 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Why Not Work From Home? “We Have The Technology,” Says WordPress’ Mullenweg The benefits and drawbacks of working from home — or having employees working from home — has been a big topic of discussion in the online advertising and publishing worlds, ever since new Yahoo CEO Marissa Mayer told the company’s telecommuters to come into an office or say bye bye to their jobs. One contrary […]
WordPress Founder Matt Mullenweg At SXSW: Blogging Still Booming In this age of 140-character missives, Facebook “likes,” and on-the-go mobile content consumption, it wouldn’t be surprising to see that blogging had passed its peak, especially since many of the early software players have faded from the scene somewhat. But, Matt Mullenweg, a founding developer of WordPress and of Automattic, told an audience at SXSW […]
Google Analytics Intros New Access Controls A new system for user access control is coming to Google Analytics in the next few weeks. Google announced two primary changes that offer more specific controls over how different users can interact with Google Analytics accounts. For starters, access permissions will be able to be set at the property level, not just at the […]
Facebook Highlights Your Hobbies With New Enhancements To Reading, Fitness & Entertainment Actions Those heavy users of Facebook lifestyle apps will soon be able to share more information with their friends that will gain more engagement. New actions will be displayed for these apps that will more accurately express just what was performed/seen or read. The new actions for lifestyle apps are as follows: Fitness: run, walk, bike Books: read, rate, quote, want to read Movies and TV: rate, want to […]
Is Social Content Curation The Next “Better” Thing? Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008. Pinterest continues to experience massive growth, with Wanelo nipping at its heels. Social media users have gotten smarter when it comes to sharing; many are no longer posting Facebook statuses about what they ate […]
Foes Line Up Against Amazon’s Domain Desires [Report] Two publishing industry groups and rival bookseller Barnes & Noble have filed objections over Amazon.com’s request to own several new, generic, top-level domains (gTLDs), according to a Wall Street Journal report. The paper says the Authors Guild, the Association of American Publishers and Barnes & Noble have all told the Internet Corporation for Assigned Names […]
Second Screen “Big Deal” But Not Yet Integrated: TMZ’s Levin Talks TV Meets Internet At SXSW TMZ executive producer Harvey Levin says that TV and the Internet are converging into a single box, and Hollywood is failing to understand that “a second screen is a big deal, but a second screen isn’t integrated.” Levin was speaking during a solo session at the SXSW conference in Austin. Below are some of the highlights, with […]