Mar 1, 20134 min read

Marketing Day: March 1, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Marketing Biz: IAB Rising Stars, In-Game Advertising & Rabbit The week in marketing was a lot like gazing into a crystal ball as we were reminded about new advertising units and platforms. This is … Marketing Biz. Few Marketers Aware of IAB’s Rising Stars Units. There’s a big gap in awareness of the IAB’s Rising Stars units between marketers and agencies, finds Undertone [download […]
YouTube Joins The “Harlem Shake” Movement With Easter Egg The “Harlem Shake” is the dance/song sweeping the nation — and now YouTube. The popular dance features a song titled “Harlem Shake” by Bauer that features tame music that has a quick switch of tempo when the beat drops. In the Harlem Shake videos, it’s customary to have one person (possibly masked) dancing with everyone […]
Facebook To Showcase New Newsfeed On Thursday Facebook is holding a press event next Thursday at its Menlo Park, California headquarters. We’ll be there live blogging the event at 10 Pacific/1 Eastern. The purpose of the event is to showcase a new look for Facebook’s newsfeed. This may be both for mobile and the PC. According to an earlier article on TechCrunch […]
What Resources Do Your Affiliates Need? I was recently asked by an industry colleague about resources they should be making available to their affiliate partners and what affiliates want and need to be more successful. My colleague had seen channel partner and reseller programs with robust portals that included product 1-pagers, sell-sheets, etc., that was made available to approved partners. But, […]
Is Facebook Gifts Off To A Slow Start? It Appears So. When Facebook Gifts was announced back in September, there was buzz about how this offering will change Facebook’s entire revenue model. Well, the initial Q4 reports failed to impress with just 0.4% (at most) of users buying a gift according to TechCrunch. Initial reports were that just $1 million dollars of revenue was driven via Facebook Gifts, […]
How Mobile Is Making Us Rethink Email Marketing Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are seeing some of the first major shifts since webmail clients were the dominant email platform. The good news for marketers is that people consume more email now. The bad news is that without the right analytics, […]
Facebook Buys Atlas From Microsoft, Seeks More Proof Of ROI For Its Advertisers Facebook confirmed its long-rumored acquisition of Atlas from Microsoft. Rumors of the acquisition first surfaced in December. And yesterday, AdAge reported the acquisition would be announced today. No price was mentioned, but TechCrunch speculated that the figure was considerably less than $100 million. Microsoft acquired Atlas when it bought aQuantive in 2007 for more than $6 billion, […]
Federated Media Publishing’s Founder Returns To Helm, As CEO Deanna Brown Moves On Federated Media Publishing’s CEO, Deanna Brown, is stepping down to be replaced by the person she replaced herself — chairman, founder and former CEO John Battelle. Brown joined FMP in 2009 to take the media company “to the next level.” In a blog post, Battelle says Brown came to him earlier this year saying she […]