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Marketing Day: Machine learning, Facebook’s latest metrics error & more


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. What the heck is machine learning, and why should I care? Dec 16, 2016 by Dave Davies Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.

  2. How to get the most value from your marketing metrics Dec 16, 2016 by Tamar Weinberg Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue.

  3. How a 2010 Colorado law suddenly stands to change internet sales tax collection for good Dec 16, 2016 by Ginny Marvin The Supreme Court declined to hear arguments challenging a law that requires e-commerce retailers to report consumer sales to the state.

  4. FAQ: Everything Facebook has admitted about its measurement errors Dec 16, 2016 by Tim Peterson We’ve made a list because Facebook has had to check its math more than twice.

  5. Demandbase survey: Marketers sure like them some AI Dec 16, 2016 by Barry Levine But only a few are currently using it.

  6. Facebook’s latest measurement error undercounted Instant Articles traffic Dec 16, 2016 by Tim Peterson For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months.

  7. Salesforce moves beyond first-party data with Krux integration Dec 16, 2016 by Barry Levine The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform.

  8. It’s time to replace mobile-friendly with mobile-first Dec 16, 2016 by Liad Agmon Contributor Liad Agmon explains why retailers must recognize mobile as the primary medium for e-commerce this holiday season and beyond.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 10 Bold Social Media Predictions for 2017, simplymeasured.com

  2. 6 Emerging Topics That Are Increasingly Starting Conversations on Facebook, www.adweek.com

  3. An Inside Look at Snapchat’s Super Bowl Game Plan and Prices, adage.com

  4. Calculating Social Media ROI, Trickier Than You Think?, smallbiztrends.com

  5. Facebook Now Lets Users Block Ads That Stir Painful Memories, adage.com

  6. How Snapchat and Periscope Can Grow a Business, www.socialmediaexaminer.com

  7. Marketer MVPs: Facebook Finally Wins at Facebook, adage.com

  8. Snapchat Rings In the Holidays With Custom Geofilters, www.adweek.com

  9. Sponsored posts and social media ads only influence less than 16pc of users, www.mobilecommercedaily.com

  10. Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic, moz.com

  11. Twitter Testing Mobile App Design With No Retweet Button, www.adweek.com

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