Marketing Day: Long-tail keywords, YouTube’s FameBit & Twitter’s Ad Transparency Ce

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. How to use long-tail keywords to build your short-tail rankings Oct 25, 2017 by Stoney deGeyter Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail.

2. How to increase B2B traffic by 192% in five months Oct 25, 2017 by Andrew Dennis Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client.

3. Don’t creep me out! Here’s how to get personalization right in programmatic Oct 25, 2017 by Grace Kaye With so much data at our disposal, there’s a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right level of personalization in programmatic.

4. How to avoid the “Agency Measurement Paradox” and win client confidence Oct 25, 2017 by Rex Briggs When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions.

5. Persado now generates emotionally-targeted marketing messages for individuals Oct 25, 2017 by Barry Levine With Persado One, the company can go beyond sending emotionally-focused messages to segments of users.

6. Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future Oct 25, 2017 by Davor Sutija Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that create digital, personal experiences are key to capturing the attention of these coveted groups.

7. YouTube’s FameBit has a new sales boss, expanded platform post-acquisition Oct 25, 2017 by Tim Peterson FameBit hires Google Preferred’s ex-boss as its sales chief as YouTube’s influencer marketing platform expands its work with brands and creators.

8. Twitter will make its ads more transparent to brands, everyone else Oct 24, 2017 by Tim Peterson Twitter will open an Advertising Transparency Center and has agreed to a Media Rating Council audit of its ad metrics.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Segment launches Personas to capture its ecosystem data into customer profiles Oct 25, 2017 by Barry Levine The company is advancing beyond its origin as a data switchboard as it adds to its role as a Customer Data Platform.

2. B2B developer marketing? It’s complicated. Oct 25, 2017 by Josh Aberant Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code.

3. Two companies announce GDPR solutions for managers Oct 25, 2017 by Barry Levine SAS and M-Files are building on their existing info/data management software to provide tools for IT, legal, marketing and corporate privacy regulators.

Online Marketing News From Around The Web:

1. Introducing the All-New Amazon Appstore for Android Devices, Amazon AppStore Blog

2. 10 Unique WordPress Ecommerce Strategies to Crush the Holidays, Kinsta

3. Amazon to control nearly 45% of e-commerce in 2017, Retail Dive

4. FTC loosens guidelines to let kids use voice commands, Engadget

5. Holiday Email Marketing Trends and Tips for 2017 From the Experts, MarketingProfs

6. Reflektion Scores Additional $12 Million in Funding to Continue EMEA Expansion, Reflektion

7. Researchers Hack Tinder, Ok Cupid, Other Dating Apps to Reveal Your Location and Messages, Gizmodo

8. Trustworthy Accountability Group (TAG) Awards Centro with “Certified Against Ad Fraud” Seal – Digital Advertising Planning and Buying, Centro

9. What Blockchain Can Offer Loyalty Programs, CMS Wire

10. What to Do When Marketing Technology Can’t Be the Top Priority, eMarketer