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Marketing Day: Location Marketing, E-Commerce Resources & Taco Bell’s Super Bowl Ad

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Data Show Dramatic Shifts In Mobile Operating System Share Over Time Jan 8, 2016 by Greg Sterling The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below three percent, and BlackBerry is at one percent.

  2. Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy Jan 8, 2016 by Thomas Stern Columnist Thomas Stern explains how paid and organic search efforts can be used together to boost ROI through increased brand awareness and visitor engagement.

  3. Six Trends Shaping Location Marketing In 2016 Jan 8, 2016 by Adam Dorfman How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to.

  4. 9 Examples Of Link-Worthy Resources For E-Commerce Sites Jan 8, 2016 by Julie Joyce Wondering how to get links to your internal e-commerce pages? Columnist Julie Joyce showcases some companies who are using creative tactics and content to attract links.

  5. IoT Data Helps A CRM Live Up To Its Name Jan 8, 2016 by Loretta Jones Columnist Loretta Jones believes that with the Internet of Things and a proliferation of data, marketers have an opportunity to better understand and meet the needs of their customers.

  6. Is Content Marketing A Strategy, A Tactic Or A Channel? Jan 8, 2016 by Rachel Lindteigen Columnist Rachel Lindteigen believes content marketing shouldn’t be a standalone tactic — it should help tell a cohesive story and shape your overall strategy.

  7. Making The Most Of Google Analytics Audiences Within Your Search Campaigns Jan 8, 2016 by Laura Collins Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits.

  8. Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion Jan 7, 2016 by Greg Sterling Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’ devices are regularly used; the rest are neglected and eventually replaced or deleted.

  9. Taco Bell To Reveal Its Next Big Menu Item At Super Bowl 50… We Think Jan 7, 2016 by Amy Gesenhues In a much redacted news release, the restaurant says it will be unveiling what could be its biggest food creation yet.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

  1. Apple Registers Apple.Car Domain Name, www.domaininvesting.com

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

Video

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