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Writer's pictureFahad H

Marketing Day: Location marketing, Amazon’s brand registry & Facebook header bidding


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. How to track Facebook’s ratio of ads to organic posts in your desktop news feed Mar 22, 2017 by Tim Peterson The Facebook Ad Spotter extension for Chrome browsers highlights ads as they appear in the news feed and calculates the ratio of ads to organic posts.

  2. Why and how entities are shaping location marketing Mar 22, 2017 by Adam Dorfman What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.

  3. Seriously, Google, can you just make exact match exact? Mar 22, 2017 by Daniel Gilbert In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.

  4. Amazon to open brand registry next month in effort to fight counterfeit products Mar 22, 2017 by Amy Gesenhues During an interview at Shoptalk, Amazon VP Peter Faricy said the program was in testing but will soon be available in North America.

  5. Facebook adopts header bidding to make its ad network more competitive with Google’s Mar 22, 2017 by Tim Peterson By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.

  6. Adobe launches a super-cloud to manage customer experience Mar 22, 2017 by Barry Levine This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.

  7. LinkedIn updates Sales Navigator Mar 22, 2017 by Barry Levine The new additions are part of an effort by the Microsoft-owned professional social network to be as useful to salespeople as email and CRMs.

  8. A day in the life of a social CMI pro Mar 22, 2017 by Will McInnes What exactly does a consumer market insights professional do? Contributor Will McInnes gives you an inside look at the social CMI world.

  9. UTM tags + Facebook ads = awesome Mar 22, 2017 by Brett Middleton If you’re testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three optimization tactics to help you make data-driven decisions.

  10. Foursquare offers Analytics product for retailers, multi-location brands Mar 22, 2017 by Greg Sterling Benchmarking and audience measurement tool enables retailers, QSR chains and others with physical locations to understand audience visitation trends.

  11. Instagram now has more than 1M advertisers, doubling in past 6 months Mar 22, 2017 by Tim Peterson As Instagram’s advertiser base has ballooned, so has the number of people using the app to contact brands.

  12. Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer Mar 21, 2017 by Digital Marketing Depot Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint.

Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

  1. Adbrain Chosen as Digital Addix’s Preferred Cross-Device Partner, PR Web

  2. Choozle and STRATA Partner to Provide Advertisers Access to a Self-Serve Programmatic Advertising Platform, Business Wire

  3. Eyeota Partners with ALC to Deliver Real World Data to Brands Across the Globe, Eyeota

  4. Harte Hanks Partners with Usermind to Offer Customer Experience Orchestration and Consulting Services, Market Wired

  5. Linc Global Innovates Returns Process by Using API Technology from Pitney Bowes, Pitney Bowes

  6. Nielsen Catalina Solutions and Moat Help Marketers Study How Viewability and Attention Metrics Relate To Offline Sales, Business Wire

  7. Optimove Adds AI-Powered Product and Replenishment Recommendations to its Customer Marketing Cloud, PR Newswire

  8. Pega deepens its AI capabilities in Pega Sales Automation to help businesses accelerate sales cycles and win more deals, Market Wired

  9. Reach Analytics Adds Automated Response Modeling Capabilities to Its Self-Service Predictive, PR Newswire

  10. Say Goodbye To Lead Forms: Now You Can Qualify Leads In Real-Time With Drift, Drift

  11. Survey Finds B2B Marketers Have Higher Satisfaction When Working with Multiple Third-Party Data Providers, Market Wired

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. 12 Genius Ways to Apply Emotional Marketing to Facebook Ads, Kiss Metrics

  2. 3 Foolproof Ways to Generate Leads with Social Media, Convince and Convert

  3. A Guide to LinkedIn Creative Specs, 3Q Digital

  4. How Much Time Will the Average Person Spend on Social Media During Their Life?, Adweek

  5. How to Take Social Media Marketing Global & Local at the Same Time, CMS Wire

  6. In the shadow of Facebook, Snapchat hopes to avoid being the next Twitter, Digiday

  7. Instagram could transform into a Yelp competitor, The Verge

  8. Introducing Trending Storylines: Discover trending news and views on LinkedIn, Official LinkedIn Blog

  9. Is Facebook’s New Jobs Feature Putting LinkedIn in Danger?, Socialbakers

  10. Squeeze More Out of LinkedIn With These Tips, Clix Marketing PPC Blog

  11. The Evolving Business of Social in 2017 and Beyond, Adweek

  12. Who Are Snapchat’s Discover Publishing Partners?, MediaKix

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