Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
SMX West session: The definitive guide to local search ranking factors Mar 27, 2017 by Greg Gifford What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors.
SEM account management: Part 3 — How to get more responsibility Mar 27, 2017 by Ted Ives Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
Adaptive marketing: The key to winning in the Engagement Economy Mar 27, 2017 by Chandar Pattabhiram Today’s consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty.
Compare 24 content marketing tools Mar 27, 2017 by Digital Marketing Depot “Content Marketing Tools: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for content marketing tools. This 64-page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparisons. recommended steps for evaluating. Visit Digital Marketing Depot to download your copy.
MarTech beta rates expire this week – reserve your seat now Mar 27, 2017 by Scott Brinker Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics.
How AI will shape the future of search Mar 27, 2017 by Justin Freid Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.
A new language called WebAssembly is opening the door to the next generation of browsers Mar 27, 2017 by Barry Levine Backed by Google, Mozilla, Microsoft and others, it can dramatically boost performance, decrease download times and enable app-like experiences.
Self-serve analytics: Dream or reality? Mar 27, 2017 by Nick Iyengar Despite the hype, self-serve analytics isn’t for everyone. Columnist Nick Iyengar says you need to take a close look at your team and its culture to get a better understanding of the right solution for your organization.
How changes to consumer privacy law might impact marketers and martech Mar 27, 2017 by Greg Sterling Abdication of consumer privacy protection in Washington could cause states to jump into the fray.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
11 Kickass Blog Homepage Examples, and Why They Work, Jeff Bullas
A Step-By-Step Guide to How I Write a Blog Post, Problogger
Business Issues
Amazon delays launch of Amazon Go convenience store due to technical difficulties, Quartz
Facebook Hires Apple Veteran to Run Oculus VR Hardware, Bloomberg
Facebook looks inward for new AI technical talent, TechCrunch
Spotify acquires and shutters MightyTV, a content recommendation startup founded by Admeld’s Brian Adams, VentureBeat
Content Marketing
Conversion Optimization
How to Blast Away the Top 15 Conversion Roadblocks on Your Website, Quick Sprout
How to Optimize Website Conversions to Improve Site Revenue, MarketingProfs
Stop Trying to Increase Your Conversion Rates, Shopify Plus
Copywriting, Design & Usability
The Vital Common Sense Marketing Strategy You May Have Forgotten, The Blog Herald
E-Commerce
Amazon to collect sales tax in most states starting April 1st, VentureBeat
How to Use Split Testing to Optimize Your E-Commerce Store’s Prices, Search Engine Journal
Nearly 27% of all shoppers will buy online for Easter, Digital Commerce 360
Why Trust an E-commerce Company?, Convince and Convert
Email Marketing
8 Best Practices for Building Trust in Email Marketing, Movable Ink Blog
Email Drip Campaigns: How to Make Them Smart and Blunder-Free, Content Marketing Institute
The Most Effective Ways to Grow Email Subscriber Lists, MarketingProfs
The Science of Subject Line A/B Testing, VerticalResponse
General Internet Marketing
MarTech
Has Ad Tech and Mar Tech Investment Peaked?, AdExchanger
THE HACKIES: How leading marketing executives tackle martech, Chief Marketing Technologist
These Tech-Savvy CMOs Embody All the Talents the Modern Marketer Needs, Adweek
What does the art and science of marketing really mean? Your thoughts?, Chief Marketing Technologist
Mobile/Local Marketing
Building For Mobile: RWD, PWA, AMP Or Instant Articles?, Smashing Magazine
Google Play pilot test in U.S. introduces a “free app of the week” section, techcrunch.com
Introducing Live Location in Messenger, Facebook Newsroom
Other Items
Reputation Management
Social Media
6 Creative Ways to Use Instagram Multiple Photos and Videos, Adweek
7 Hidden Facebook Power Editor Features to Save You Time, Social Media Examiner
Drive Quality Conversions for Your Brand with Facebook Ads, PPC Hero
Facebook Is Testing Ads in the Related Articles Section of Instant Articles, Adweek
Facebook officially launches “Town Hall” for contacting government reps, adds local election reminders, TechCrunch
Three quarters of European publishers prioritize Facebook, Digiday
Twitter 101: Basic Tips, Compukol
Video
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