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Marketing Day: Local search, attribution modeling vendors & November’s top video creators


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Uncovering the white spaces of opportunity for local search Dec 22, 2016 by Jon Schepke With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned.


  1. 6 questions to help you evaluate an attribution modeling vendor Dec 22, 2016 by Alison Lohse How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution.


  1. Variations on a marketing stalwart: Our top email marketing columns for 2016 Dec 22, 2016 by Pamela Parker Don’t make the mistake of thinking you know all about email just because it’s been around a while. Marketing Land contributors highlighted plenty of new possibilities for innovation in the most popular columns of the year.


  1. Should advertisers pressure Facebook to be audited? Dec 22, 2016 by Kevin Lee In the wake of Facebook’s latest metrics errors, contributor Kevin Lee discusses the impact on marketers and why an audit would help ensure the right level of measurement transparency.


  1. Top 10 video creators in November: UNILAD, The LADBible, Viral Thread & Tasty keep top 4 spots Dec 22, 2016 by Amy Gesenhues The top 10 video creators did not change from October to November, but video views for the top 100 creators and brands was up 12% overall.


  1. Improve search rankings and increase productivity with local marketing automation software Dec 21, 2016 by Digital Marketing Depot Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO.


Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Other Items

Social Media

Video

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