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Marketing Day: Local Link Building Tips, SMB Marketing Survey & Google Earnings

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Thanksgiving Overtook Cyber Monday As Biggest Day For Visits To Retail Sites Feb 2, 2016 by Ginny Marvin Amazon drew in more than one-third of all visits to leading retail sites in December, according to Hitwise.

  2. Hyundai Super Bowl Campaign Brings Two Kinds Of Cute With Talking Bears & Ryan Reynolds Feb 2, 2016 by Amy Gesenhues The two 30-second ads highlight safety features of the carmaker’s new 2017 Elantra model.

  3. WordPress Releases 4.4.2 To Fix Two Security Issues Feb 2, 2016 by Matt McGee Latest version of popular content management system also fixes 17 bugs.

  4. 10 Local Link Building Tips For 2016 Feb 2, 2016 by Greg Gifford Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now.

  5. 7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing Feb 2, 2016 by Wesley Young Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.

  6. Skimlinks Makes Its User-Intent Data Available To DMP Lotame Feb 2, 2016 by Barry Levine The first-party publisher data from affiliate network Skimlinks means that Lotame can add massive info about what users are now interested in buying to its own behavioral and demographic layers.

  7. Deep-Linker URX Expands Into Related Ads/Content “Carousels” Feb 2, 2016 by Barry Levine New mobile content discovery option offers linked “cards” for tickets, songs, merchandise or other content.

  8. What Marketers Can Learn From David Bowie Feb 2, 2016 by Mary Wallace Multi-faceted artist, musician and businessman David Bowie was a true innovator and legend. Columnist Mary Wallace explains what his accomplishments can teach marketers.

  9. The Wonderful World Of One-Click Mobile Buying Feb 2, 2016 by Jason Warnock With mobile buying on the rise, columnist Jason Warnock discusses how to drive your mobile revenue and improve the mobile purchasing experience for consumers.

  10. Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works Feb 2, 2016 by Greg Sterling The top area of digital investment for SMBs continues to be “my website.”

  11. Google Revenues Beat Expectations With $21.3B In Q4 And $75B In 2015 Feb 1, 2016 by Greg Sterling Revenue growth was driven by mobile search acceleration, YouTube and programmatic advertising. Next, Fiber and Verily drove revenue for “other bets.”

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. 28 ‘Grams: Instagram launches serial thriller, 15 seconds at a time, www.cnet.com

  2. 4 Examples of an Evergreen Facebook Campaign Trigger, www.jonloomer.com

  3. 7 Valentine’s Day Ideas That Will Win The Hearts Of Your Fans, www.jeffbullas.com

  4. Bringing Tweets to more people around the world , www.Twitter.com

  5. Dave Portenoy crashes Twitter HQ, demands verification, Business Insider

  6. Facebook & Twitter make UX changes in fight to stay social, econsultancy.com

  7. Facebook and Twitter Compete for Users Ahead of Super Bowl 50, www.blogherald.com

  8. Facebook Learns To Make Money Where There Isn’t Much, techcrunch.com

  9. Focus on Brand and Audience to Leverage Your LinkedIn Profile’s Referral Power, www.searchinfluence.com

  10. How to Create a Twitter Chat: 4 Success Tips, www.socialmediaexaminer.com

  11. How to Keep Employees from Tweeting Company Secrets, www.cmswire.com

  12. Join Us at F8 – Registration is Now Open!, developers.facebook.com

  13. Nearly Half of Social Media Users Trust Facebook Friends for Financial Advice, www.adweek.com

  14. Snapchat CEO Welcomes Publishers, Shuns Creepy Ads, adexchanger.com

  15. Social Media Authenticity Lessons From Nicki Minaj, www.convinceandconvert.com

  16. Social Media Branding & Brand Examples, www.toprankblog.com

  17. The Ultimate Guide to Facebook Carousel Ads, blog.bufferapp.com

  18. Twitter Starts Taking Its Logged-Out Users Seriously, techcrunch.com

  19. Twitter’s Branded Emojis Come With a Million-Dollar Commitment, www.adweek.com

  20. WhatsApp has a billion users, and it got there way quicker than Gmail did, qz.com

  21. With Facebook Stadium & Twitter Moments, Sports Fans Have the Power, www.adweek.com

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