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Marketing Day: Livefyre Enables Ads In Comments, Top 10 Video Creators & Referral Traffic Repor

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Livefyre Enables Ads In Comment Threads The new option lets publishers sell inventory using their current ad systems.

  2. Top 10 Video Creators In July: BuzzFeed Video Still Most Popular Across All Platforms BuzzFeed Video ranks No. 1 two months in a row, while Taylor Swift drops four spots and the NBA falls off list completely.

  3. For Major Publishers, Facebook Referral Traffic Passes Google Again Continuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July.

  4. Hornitos Takes Virgin Agave Skydiving In #NotJustAnyAgaves Social Campaign The tequila brand seeks to differentiate itself by introducing a daring agave character to represent its uniqueness.

  5. Pinterest Snags Monetization Product Manager From Twitter Nipoon Malhotra, formerly head of Twitter’s brand advertising product team, joins Pinterest to help continue the company’s revenue-generating push.

  6. The Customer Experience Is Everyone’s Business Smart brands know that everyone owns the customer experience. Columnist Katy Keim discusses the steps to becoming a truly customer-focused brand.

  7. Why Conversion Rate Isn’t The Whole Story: Using Customer Data To Predict Value And Optimize Media Spend Columnist David Booth explains why bridging the gap between your marketing performance data and your customer data will help you make strong business decisions.

  8. Comcast Readies YouTube Rival As It Seeks To Diversify Beyond Cable Distribution Entertainment conglomerate, ISP and cable TV provider Comcast is reportedly readying its own “over the top” digital video platform called “Watchable.”

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Mobile/Local Marketing

  1. 5 mobile best-practice tips for small businesses, www.mobilecommercedaily.com

  2. Apple Pay said to hit roadblocks gaining support in Australia, CNET

  3. Avoid being featured in the App Store at launch: your app will likely have issues and first-time users won’t give you a second chance, 500ish.com

  4. Develop a sweet spot for Marshmallow: Official Android 6.0 SDK & Final M Preview, android-developers.blogspot.com

  5. Google Delays Test of Project Ara, Its Modular Smartphone, Until 2016, recode.net

  6. Holiday success centers on seamless omnichannel and personal mobile experiences, www.mobilecommercedaily.com

  7. Mobile ad blocking is a good thing for advertising, digiday.com

  8. Top Paid Android Apps July 2015 (UK, DE, FR), blog.similarweb.com

  9. Understanding Mobile Context: At Home, On the Go and In-store, www.getelastic.com

  10. What Local Marketers Can Learn From the Trials of Google Plus, streetfightmag.com

  11. Why Should Web Publishers Consider Mobile Apps?, www.stonetemple.com

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