Marketing Day: Livefyre Enables Ads In Comments, Top 10 Video Creators & Referral Traffic Repor

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Livefyre Enables Ads In Comment Threads The new option lets publishers sell inventory using their current ad systems.

2. Top 10 Video Creators In July: BuzzFeed Video Still Most Popular Across All Platforms BuzzFeed Video ranks No. 1 two months in a row, while Taylor Swift drops four spots and the NBA falls off list completely.

3. For Major Publishers, Facebook Referral Traffic Passes Google Again Continuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July.

4. Hornitos Takes Virgin Agave Skydiving In #NotJustAnyAgaves Social Campaign The tequila brand seeks to differentiate itself by introducing a daring agave character to represent its uniqueness.

5. Pinterest Snags Monetization Product Manager From Twitter Nipoon Malhotra, formerly head of Twitter’s brand advertising product team, joins Pinterest to help continue the company’s revenue-generating push.

6. The Customer Experience Is Everyone’s Business Smart brands know that everyone owns the customer experience. Columnist Katy Keim discusses the steps to becoming a truly customer-focused brand.

7. Why Conversion Rate Isn’t The Whole Story: Using Customer Data To Predict Value And Optimize Media Spend Columnist David Booth explains why bridging the gap between your marketing performance data and your customer data will help you make strong business decisions.

8. Comcast Readies YouTube Rival As It Seeks To Diversify Beyond Cable Distribution Entertainment conglomerate, ISP and cable TV provider Comcast is reportedly readying its own “over the top” digital video platform called “Watchable.”

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Mobile Results Have New Expandable Sitelinks

2. 7 Steps To Semantic Content Excellence

3. The Rise of Video: 8 Tips to Boost Your Site’s SEO With Video

4. Need Help Explaining Local Search? Use Pizza!

5. Google: Going Mobile Only Is Fine For Our Search Results

6. The Biggest Week In Search Marketing Hits The Big Apple

Online Marketing News From Around The Web:

Analytics

1. The Best 9 Analytics to Help with Content Audits, contentmarketinginstitute.com

2. Why Marketers Really Need to Know About Data Science, www.marketingprofs.com

Blogs & Blogging

1. 3 Growth Hacking Strategies for Bloggers to Quadruple Their Blog Traffic, www.problogger.net

2. Facebook wants you to blog, www.theverge.com

Content Marketing

1. 20 Amazing Writing Tools That Will Rock Your Content Marketing, www.jeffbullas.com

2. Can Digital Shops Survive the Branded Content Boom?, www.adweek.com

3. How to Use Live Streaming for Content Marketing, smallbiztrends.com

4. Interactive Content is Where the Action Is Now, blog.kissmetrics.com

5. The Law of (Content) Attraction, www.copyblogger.com

Copywriting, Design & Usability

1. How to Design Websites That Engage Customers, blog.crazyegg.com

2. Laying Out A Flexible Future For Web Design With Flexbox, www.smashingmagazine.com

3. The Digital Designer’s Role, www.cmswire.com

Domaining

1. Back to school – for your domain name portfolio, domainnamewire.com

2. Did Chehade really quit ICANN for this?, domainincite.com

E-Commerce

1. B2B marketplace WeMarket launches for global companies, www.internetretailer.com

2. Ecommerce product pages: where to place 30 elements and why, econsultancy.com

3. Full memo: Jeff Bezos responds to brutal NYT story, says it doesn’t represent the Amazon he leads, www.geekwire.com

4. One in Five Ecommerce Purchases in France Happens via Mobile, www.emarketer.com

5. The Inside Story Of How (And Why) Commerce Came To Pinterest, www.buzzfeed.com

6. Time to Start Thinking About the Holidays, www.emarketer.com

7. U.S. web sales climb 14% in Q2, www.internetretailer.com

8. What online retailers can learn about Increasing sales from three retail leaders, econsultancy.com

Email Marketing

1. 3 Ways You Can Motivate Your Employees to Grow Your Email List, blogs.constantcontact.com

2. 4 Adjectives That Should Dominate Your Email Subject Lines, www.convinceandconvert.com

3. 5 Examples of Contextual Email Marketing, blog.movableink.com

4. Debunking Two Myths of Email Volume, blog.marketo.com

5. Freq Out! Not Optimizing for Frequency Can Cost You, blog.returnpath.com

6. How to Come Up with Content Ideas Your Email Readers Will Love, blogs.constantcontact.com

Internet Marketing Industry

1. IAB Says HTML5 Is New Standard, Adobe Agrees, adage.com

MarTech

1. Build a Marketing Technology Ecosystem, www.marketingprofs.com

Mobile/Local Marketing

1. 5 mobile best-practice tips for small businesses, www.mobilecommercedaily.com

2. Apple Pay said to hit roadblocks gaining support in Australia, CNET

3. Avoid being featured in the App Store at launch: your app will likely have issues and first-time users won’t give you a second chance, 500ish.com

4. Develop a sweet spot for Marshmallow: Official Android 6.0 SDK & Final M Preview, android-developers.blogspot.com

5. Google Delays Test of Project Ara, Its Modular Smartphone, Until 2016, recode.net

6. Holiday success centers on seamless omnichannel and personal mobile experiences, www.mobilecommercedaily.com

7. Mobile ad blocking is a good thing for advertising, digiday.com

8. Top Paid Android Apps July 2015 (UK, DE, FR), blog.similarweb.com

9. Understanding Mobile Context: At Home, On the Go and In-store, www.getelastic.com

10. What Local Marketers Can Learn From the Trials of Google Plus, streetfightmag.com

11. Why Should Web Publishers Consider Mobile Apps?, www.stonetemple.com

Social Media

1. 4 Ways to Use Dark Facebook Posts for Business, www.socialmediaexaminer.com

2. Colts Are the First NFL Team to Buy Kik Ads, digiday.com

3. Facebook Advertising Is Maturing, And Marketers Are Maturing With It, www.adweek.com

4. Facebook Notes revamp set to battle Medium and Twitter, thenextweb.com

5. How To Do Twitter Marketing in 10 Minutes a Day, www.adweek.com

6. How to Educate Your Executives on Social Media, simplymeasured.com

7. How to Get Noticed: 3 Instagram Marketing Strategies, contentmarketinginstitute.com

8. Instagram Hashtags: A Reference Guide, www.razorsocial.com

9. Sales on Instagram in 3 Easy Steps, blog.bufferapp.com

10. Twitter’s MoPub Sees Big Growth In Native Ads, techcrunch.com

11. Using Tumblr to Inspire Fan Activation, www.socialmediaexplorer.com

Video

1. For Devices, Daypart Determines Digital Video Usage, www.emarketer.com

2. How YouTube Became Google’s Inroad To Big Brand Budgets, adexchanger.com

3. Live Streaming Your Way to Success, www.searchenginejournal.com

4. Marketing with Periscope, authoritylabs.com

5. Programmatic Video Buyers Open Up About Open Exchanges, Say They’re Just Too Risky, MediaPost

6. The Top 6 Trends Shaping Video Content Today, www.adweek.com

7. Twitter, Facebook Flex Live Video Muscles, blogs.wsj.com

8. Video Marketing for Everyone: No Video Recorder Required, smallbiztrends.com