Aug 1, 20144 min read

Marketing Day: LinkedIn Revenue Up, Merchant Sues Yelp & Pinterest Impacts E-Commerce

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. In addition to lifting e-commerce numbers, Piqora reported referral traffic from Pinterest to its clients’ websites was up as well between January and June of this year, […]
Merchant Sues To Stop Yelp’s “Trustworthy” Review Claims A substantial number of local business owners are frustrated by (even resentful of) Yelp’s review filter. Now operating under the banner of “recommended reviews,” the algorithm’s purpose is to catch and segregate untrustworthy reviews or those that violate Yelp’s guidelines. Despite the company’s repeated efforts to explain and clarify the review filtering process, it remains […]
Facebook Goes Down; Back Online In Less Than An Hour It looks like Facebook is down. Many are reporting the outage on Twitter and other social networks. Even downforeveryoneorjustme.com confirms that Facebook is down. Facebook has been offline for about 5 minutes at this point. I expect it to go back online any second now. Here is a screen shot of what happens when you […]
Bank’s ‘Automated Thanking Machine’ Shocks Customers With Heartwarming Gifts Last December, Canada’s WestJet brought a Christmas Miracle to a planeload of its passengers. Before boarding, passengers answered questions and when they landed, they were presented with the item they wished for as a Christmas gift: everything from new underwear to a new flat screen TV. The video was viewed over 36 million times. TD […]
LinkedIn Posts $534 Million In Revenue For Q2 2014, Up Nearly 50% Over Last Year LinkedIn posted its 2014 Q2 revenue yesterday, earning $534 million for the quarter, a 47 percent increase over last year’s second quarter earnings. The professional networking site says it now has more than 300 million members. At $318 million, 60 percent of LinkedIn’s total revenue came from the US, while the remaining $216 million – […]
The Fundamental Checklist For Website Navigation Design and Architecture – Part 2 An optimized website is easy to navigate. In fact, one of the main reasons that people switch to a competitor site is navigation difficulty. So I created this navigation checklist to help web professionals ensure that their site’s navigation system is effective for both humans and technology. In Part 1, I went over the following […]
Lifting The Veil On Audience Modeling: It’s Not Just Retargeting Over the past two years, I’ve been focused on applications of the remarketing toolset. Each time I have a conversation about my work, the response can be summarized by “Oh, you’re doing remarketing.” But I’m not remarketing. I’m building audiences. After the umpteenth conversation about how remarketing is a single form of audience-based advertising, I […]