top of page
Writer's pictureFahad H

Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Ru

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. LinkedIn launches autoplay mobile video ads Oct 12, 2017 by Susan Wenograd

Video advertising is set to roll out to all advertisers by the first half of 2018.


Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements.


CrowdTangle tool enabled social media analyst to access cached pages from inactive or deleted accounts tied to Russian election meddling.


  1. Quality score in 2017: Should you care? Oct 13, 2017 by Jacob Baadsgaard

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.


  1. Unbundling the ad server Oct 13, 2017 by Victor Wong

The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see in the future.


There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date.


There’s no question that Russia’s meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be applied to programmatic campaigns.


Once you’ve created a great piece of content, you’ll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel Lindteigen shares tips to help you decide which route to go.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Our MarTech Conference chairperson reflects on how Marketing is following the transformational path of IT.


As the types of mobile devices grow, expect more kinds of mobile-specific fraud.


The new solution focuses on driving incremental revenue growth from Facebook, Instagram, Twitter and programmatic retargeting campaigns.


The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR.


Online Marketing News From Around The Web:

Business Issues

Mobile/Local Marketing

Social Media

Video

0 views0 comments

Comments


bottom of page