Sep 3, 20145 min read

Marketing Day: LinkedIn Gives Users More Control, DIY Online Marketing Guide & The Evolution Of

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Goes Down For 20 Minutes … Thank God For Twitter Facebook went down this afternoon. What was our first clue? Twitter: Tweets about “FacebookDown” Unlike some recent limited Facebook outages, this seemed widespread with both desktop and mobile users reporting that they couldn’t access the network. We’ll keep refreshing and update when Facebook returns to action. Meanwhile, here’s our favorite related snark tweet: Facebook’s not […]
Twitter Tweaks Desktop Profile Design With More Prominent Messaging Buttons Twitter made several subtle changes to its desktop product today, most notably a redesign of the messaging buttons on user profile pages. That change — replacing an unobtrusive white box with a solid, brightly colored button or buttons (see screen grabs below) — seems aimed at taking the guesswork out of how to connect with […]
Troy-Bilt Blows Away Wired Homepage With Page Take Over Unit Troy-Bilt tries to introduce Wired’s young tech-savvy users to a new gadget — its leaf blower.
LinkedIn Goes Transparent, Gives Users More Data Control LinkedIn announced today that it is giving users more control over their data on the network. The most interesting new feature is the ability for users to export personal data, including the ads they have clicked and the targeting criteria LinkedIn uses to show people ads. This puts LinkedIn closer in line with Facebook, which […]
The 9 Step DIY Guide To Online Marketing For SMBs Diving into online marketing can be daunting for SMBs, but business owners can find success by starting small and working their way up.
Get To Know: hhgregg CMO Julie Lyle Julie Lyle joined hhgregg in December of last year as the company’s chief marketing officer, leading all marketing, advertising, brand strategy, consumer insights and e-commerce development for the consumer electronics and home appliances retailer. Prior to joining hhgregg, Lyle served as CMO for Prudential Corporation-Asia, based in Hong Kong. Earlier in her career, she also […]
Improving The Mobile E-Commerce Experience Have you been shy about entering the mobile e-commerce sphere? Learn what works from the industry’s trailblazers!
California “Extortion” Class Action Against Yelp Dismissed Yelp has been repeatedly sued under various theories for allegedly manipulating reviews to gain ad revenue from business owners. However, in the most recent such case (Levitt v. Yelp), the U.S. Ninth Circuit Court of Appeals upheld a lower court dismissal of a class action for lack of evidence. The lower court’s dismissal of Levitt […]
So You Think You Need A Data Scientist Contributor Benny Blum defines Big Data and Conventional Data, then helps you decide whether you need a data scientist or a highly-skilled analyst.
LinkedIn Looking To Adjust Chinese Censorship Policy In Favor Of Users Earlier this year, LinkedIn became the only American social network that has been able to penetrate China. While this has been considered a win, Bloomberg has released an article chronicling the challenges that LinkedIn has faced under such stringent censorship. Turns out that this stringent censorship is not only limited to China, but extends to […]
Geeking Out On Digital Ads: A Definitive History Of IAB Standards We’ve come a long way in the last 18 years! See how digital ad formats have evolved over time. Avoid the perils of the past and forge the future.