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Marketing Day: LinkedIn Expands Display Ad Network, Facebook Place Tips & Pandora Lets Artists

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. LinkedIn Rolls Out New “Lead Accelerator” Tool & Expands Display Ad Network Beyond LinkedIn Platform Since acquiring Bizo last August, LinkedIn has now integrated Bizo’s lead gen tools to expand its Marketing Solutions portfolio.

  2. Outdoor Company Celebrates Heart Awareness Month By Posting Facebook-Submitted #HeartHeroes Images To Digital Billboards Lamar Advertising is back with a charitable effort that uses its digital billboards and user-generated content.

  3. YouTube Tightens Rules For Brand-Sponsored Videos Sponsors’ brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google.

  4. SPONSOR MESSAGE: The State of Digital Marketing Trends – 2015 Report When mapping out your 2015 marketing plan, it’s important to consider what worked and didn’t work in 2014. Download Offerpop’s “State of Digital Marketing Report” to view how marketing has evolved in 2014 and where you should be investing your efforts in 2015. Get your copy here.

  5. Live Blog: Yahoo Keynote At Its First Mobile Developer Conference Flurry’s Jarah Euston is first up on stage introducing the first Yahoo mobile developer event. She says that there are roughly 1,000 developers in the audience. She gives us a bit of history of Flurry. It was founded as a mail app for flip phones in 2005. Flurry Analytics was introduced in 2008 (post iPhone). […]

  6. If You’re Not Using These Data Types, You Risk Falling Behind Contributor Scott Rayden advises on how marketing organizations can leverage data and integrate it across the company.

  7. Reward Framing & Its Stunning Impact On Conversion Optimization: What You Need To Know A rewarded customer is a happy customer, and columnist Jeremy Smith says presenting your rewards strategically is one simple way of improving your conversions.

  8. Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach How can marketers with brick-and-mortar locations get a leg up on the competition on Facebook? Contributor Mark Traphagen provides in-depth suggestions.

  9. Pandora Gets In Direct Messages, Allows Artists To Communicate Directly With Fans In the near future Musicians will be marketing directly to their Pandora fans with new Artist Audio Messaging.

  10. Online Vs. TV: 72% Of Agencies Say Online Video Ads Are As Effective – Or More Effective – Than TV [Survey] After surveying 120 U.S. ad agencies, BrightRoll says client interest in video ads has grown 88.6 percent during the last three years.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. 17 Key Content Marketing Metrics to Start Tracking Today, www.jeffbullas.com

  2. How to Write Articles Your Readers Will Love, blog.bufferapp.com

  3. Content Marketing Lessons From Marvel & DC Comics, www.koozai.com

  4. Content Strategists Can Follow Their Own Big Bang Theory, contentmarketinginstitute.com

  5. Demystifying Epic Content: How to Actually Create It (Not Just Jabber About How Important It Is), boostblogtraffic.com

  6. Ensuring that Your Content Isn’t Ignored, www.compukol.com

  7. How To Do A Content Audit (And Why It’s Worth It!), seocopywriting.com

  8. How to Give Your Content Marketing Strategy a Complete Makeover, www.convinceandconvert.com

  9. How To Write Content Strategically, bloggerjet.com

  10. Storytelling and B2B Content Marketing – Top Insights from Forrester, www.toprankblog.com

  11. Surprises from 2014: Popular vs. Effective Content Marketing, conversionscientist.com

  12. There’s a Space Race Here: Steve Rubel on How Agencies Can Survive in a Content-Driven World, contently.com

  13. Why You Must Add LinkedIn in Your Content Marketing, www.searchenginejournal.com

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Reputation Management

Social Media

  1. Behind the Curtain: Social Media Predictions for Oscars 2015, blog.hootsuite.com

  2. Build Your Own Brand Marketing Social Newsroom, www.toprankblog.com

  3. FBX-Communicated: Facebook Drops More Than 15 Companies From Its Private Exchange, adexchanger.com

  4. Got Something to Say? New Twitter Tool Lets You Tweet Your Secrets (Anonymously), www.adweek.com

  5. How the 2015 Oscar nominees measure up on Twitter, www.Twitter.com

  6. How to Use Twitter Lists for Business, www.socialmediaexaminer.com

  7. How Top Brands Are Using Cinemagraphs for Unexpected Social Content, www.convinceandconvert.com

  8. Mark Zuckerberg: Internet.org Is Not About Profitability, Ads, www.adweek.com

  9. Michael Kors is now on Snapchat, which might be a problem, digiday.com

  10. Testing, Testing: The Economics of Social Conversions, Part 2, www.socialmediaexplorer.com

  11. The Best Social Networks for Engaging Event Attendees, www.marketingprofs.com

  12. The Hierarchy of Needs for an Engaged Social Media Audience, blog.hootsuite.com

  13. The Rise of the Facebook Queen: A Portrait of Mari Smith, blog.bufferapp.com

  14. The Science of the Retweet, Understand What Increases Shares, ignitevisibility.com

  15. What to Look for from Facebook Ads in 2015, www.socialbakers.com

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