Marketing Day: LinkedIn Earnings Report, Social Media Study & Facebook’s Latest Algorithm

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. LinkedIn Reports $638 Million In Revenue For Q1 2015, Up 35% YoY The professionally-focused social media network says 75% of its new members came from outside the US during Q1.

2. Report: Facebook Pulls In 84% Of Social Shares For Publishers Facebook has boosted its share of sharing activity by 11.9 percentage points in a year for sites on the ShareThis network.

3. At The Mercy of Facebook’s Algorithm? Don’t Hate The Player, Change The Game Worried the latest algorithm tweaks could mean a decline in reach? Columnist Jordan Kretchmer says it might be time to switch up your Facebook strategy.

4. Finding Creativity In The Age Of Programmatic Despite the naysayers, programmatic doesn’t have to crush creativity. Columnist Melody Gambino believes data and art can work hand-in-hand.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Launches Custom Voice Actions For Third Party Apps

2. For Task Completion, Cortana Now Integrates More Deeply With Apps

3. Google UK Search For “UK Ballot” Delivers List Of Parliament Candidates In Upcoming Elections

4. How Not To Do Local SEO In A Post-Pigeon Era

5. Leveraging Wikidata To Gain A Google Knowledge Graph Result

6. Search In Pics: Classic Yahoo & Urchin Photos, Google Pegman Pins & Twitter Cardboard Office

7. Google: The Mobile Friendly Algorithm Has Fully Rolled Out

Online Marketing News From Around The Web:

Analytics

1. Data Can Reveal Consumers’ Emotional Impact from Ads, adexchanger.com

2. New Verve Mobile CEO: It’s All About the Data, streetfightmag.com

3. Publishers, Platforms And Brands Rethink Conventional Metrics, adexchanger.com

Blogs & Blogging

1. Common WordPress Mistakes to Avoid in 2015, www.wpexplorer.com

2. Why Your Mom Was Right About Blogging, www.copyblogger.com

Business Issues

1. Microsoft Looks to Software Subscriptions as Mobile Computing Spreads, www.wsj.com

2. The Top 10 Tech Cities in America, www.marketingprofs.com

3. WikiLeaks Finally Brings Back Its Submission System for Your Secrets, www.wired.com

4. Yahoo’s Other Challenge: Retaining Acquired Talent, Wall Street Journal

Content Marketing

1. 10 Content Marketing Mistakes That The Amateurs Make, www.jeffbullas.com

2. The Scientific Secrets of Shareable Content, www.searchenginejournal.com

Conversion Optimization

1. 5 Tips For Writing Copy That Converts, blog.crazyegg.com

2. Decoding the Top 4 Digital Visitors and Turning Them into Shoppers, blog.kissmetrics.com

Copywriting, Design & Usability

1. Can You Engage Users With A Single Page Design?, www.usertesting.com

Domaining

1. Domain Name as a Page Title, Domain Not Owned By You?, dotweekly.com

E-Commerce

1. 8 Tips for Running a Successful Ecommerce Business, smallbiztrends.com

2. Amazon builds up its European marketplace, www.internetretailer.com

3. EBay Holders Back Proposal to Nominate Their Own Directors, www.wsj.com

4. Will click for food: 55% of consumers favor buying groceries online, www.internetretailer.com

Email Marketing

1. 5 Customer Appreciation Emails Retailers Should Send, www.verticalresponse.com

2. Email & the UK Election: Are Voters Engaging?, blog.returnpath.com

General Internet Marketing

1. 6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers, blogs.constantcontact.com

2. Are These 3 Points of Interest on Your Marketing Road Map?, contentmarketinginstitute.com

3. Five Whopping Branding Mistakes You Might Be Making, www.marketingprofs.com

4. Millennials: Everything Marketers Need To Know In 2015, heidicohen.com

MarTech

1. The Secret to Scaling Engagement with Marketing Automation, www.cmswire.com

Mobile/Local Marketing

1. Google Glass hands-on, Business Insider

2. Mobile Social User Penetration Nears 30% in Latin America, www.emarketer.com

3. Yahoo’s Flurry: Phablets Represent a New and Growing Market, www.adweek.com

Reputation Management

1. The One Thing You Need to Become a Thought Leader, www.searchenginejournal.com

Social Media

1. 3 Easy Ways to Use Instagram’s Post Notification Feature for Your Brand, blog.tailwindapp.com

2. 4 Keys to Success from April’s Social Pros, www.convinceandconvert.com

3. 5 Instagram Lessons for eCommerce Brands from Shopbop, simplymeasured.com

4. A Facebook test could help brands increase the visibility of posts, www.internetretailer.com

5. At the Heart of Facebook’s Artificial Intelligence, Human Emotions, blogs.wsj.com

6. Facebook is about to pass 1.5 billion active users – and 2 billion is within sight, qz.com

7. Google+ Removes Hashtags from Posts, www.thesempost.com

8. How to use social media to build a teaser campaign, econsultancy.com

9. Leveraging Social Proof Without Looking Dumb, www.searchenginejournal.com

10. McCann’s Mad Men Tweets Help Lift the Agency’s Mentions by 46%, www.adweek.com

11. Social Media is Changing the Nature of Political Campaigns, www.adweek.com

12. Social Media: Why your business needs it, www.swellpath.com

13. The Problem With Twitter Ads, www.wsj.com

14. Turns Out You Can Embed Playable MS-DOS Games in Tweets, Wired

Video

1. 5 myths of programmatic video, digiday.com

2. Drones Are Filming Seriously Jaw-Dropping Virtual Reality Video for Brands, www.adweek.com

3. Facebook Nudges Page Owners To Post Native Video, Not YouTube, www.adweek.com

4. Meerkat launches on Android before Twitter’s Periscope, www.theverge.com

5. PopSugar Wants to Make Millennials Happy With New Original Video, www.adweek.com

6. Taco Bell unrolls Periscope for Cinco de Mayo giveaway, www.mobilecommercedaily.com

7. Updated MRAID Spec Could Be A Mobile Video Demand Driver, adexchanger.com