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Marketing Day: LinkedIn Earnings, Google Home Services Ads & Content Metrics That Matter

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. LinkedIn Reports $712 Million Q2 Revenue, Up 33% YoY Career-focused social network beats Wall Street expectations with a strong quarter. It now has 380 million registered users.

  2. Google Enters Home Services Market With New Ads Test Ads for locksmiths and plumbers are now appearing on some queries in the San Francisco Bay area.

  3. Falcon Social Is Latest To Offer Facebook Topic Data Access Social media management platform partners with DataSift to give clients access to the pool of topic-based consumer data from the social network.

  4. Yandex Q2 2015 Revenue Reaches $250M, Up 14% YoY Russian’s largest search engine says text-based advertising accounts for 91% of its total revenue.

  5. The Missing Link Between Shopper Marketing And E-Commerce Combining the insights of e-commerce and traditional shopper marketing can bolster your brand’s market share, explains columnist Benjamin Spiegel. He walks you through some ways to close the gaps between them.

  6. A New Era Of Digital Content: Engagement And Content Metrics That Matter In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience.

  7. Act Now: Rates Increase Tomorrow. Register For MarTech Europe & Save £300 Register now to be a part of the most advanced marketing technology conference and experience: Twenty graduate-level presentations covering managerial, cultural and executional hurdles overcome by organisations to profit from and succeed in marketing technology.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 4 Time Management Tips for Social Media Managers, www.toprankblog.com

  2. 5 Facebook Advertising Fundamentals to Streamline your Strategy, www.socialmediaexplorer.com

  3. 7 Instagram Hacks For Brands, simplymeasured.com

  4. Facebook’s Playbook For Monetizing Messenger And WhatsApp, techcrunch.com

  5. Fashion brands increase Instagram interactions by 77%, www.mobilecommercedaily.com

  6. How do top brand publishers achieve success on social media?, blog.newswhip.com

  7. How to Create a Promoted Pin Campaign on a Budget, www.socialmediaexaminer.com

  8. How to Develop a Winning Pinterest Strategy from Scratch, blog.tailwindapp.com

  9. Leverage Social Media for Events to Achieve Your Goals, www.blogherald.com

  10. More Tips for Twitter Lead Generation Cards, blog.mailchimp.com

  11. Our plan for a more diverse Pinterest, blog.pinterest.com

  12. Pre- or Post-Sale, LinkedIn Is Tops for B2B Customer Engagement, www.emarketer.com

  13. Research: Four ways brands can build customer service relationships on Twitter, Twitter Blog

  14. Social Buy Buttons: Why Product Content Matters, www.getelastic.com

  15. Video, Carousel Ads Producing Huge Gains for Facebook Advertisers, 3qdigital.com

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