Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook Introduces Deep Linking For Mobile App Install Ads Feature that sends people to a specific place within a mobile application was previously only available on re-engagement ads.
Tempur-Pedic Mother’s Day Video Achieves Viral Success The mattress brand touts its new line as being mother-like in its supportive qualities, while saying the world’s mothers deserve to get better sleep.
LinkedIn Introduces Analytics For Your Posts Publishers now be able to get detailed information about how readers are interacting with their posts on the career-focused social network.
The Nagging Little Question Of Conversion Optimization What effect are your CRO efforts really having? Contributor Brian Massey explains some of the factors that may be skewing your numbers.
Twitter Porn Causes Nielsen To Pull Promoted Tweet Campaign Twitter is working to fix issue after promos appear on profile pages posting X-rated photos and video.
Report: Phablets Grabbed More Than 20 Percent Of Q1 Smartphone Sales In The US Kantar Worldpanel ComTech reported that “phablets claimed 21 percent of all US smartphone sales in Q1 2015.”
HubSpot Q1 $38M Beats Estimates, Average Customer Pays $9.7K Annually Yesterday CRM and “inbound marketing” platform HubSpot released Q1 2015 Revenue.
Flickr Adds Smarter Search & Navigation Tools, Updates Mobile Apps Yahoo says Flickr has more than 112 million users who have uploaded more than 11 billion photos.
Less than 90 Tickets Left for SMX Advanced – Register Now! Time is running out to register for SMX Advanced. With less than 90 tickets left, we’re certain to sell out again this year…the 9th in a row.
Animate Your Social Media Marketing With GIFs Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about it.
Yahoo Adds Apple Watch Analytics To Mobile Developer Suite Powered by Flurry Analytics, new data set offers real-time user behavior insights for Apple Watch apps.
6 Dos And Don’ts Of Client Relations For Paid Search (Or Any Digital Marketing Discipline) How do you maintain strong, long-term relationships with your pay-per-click clients? Columnist Matt Umbro offers up some tips.
Google Study Exposes “Tangled Web” Of Companies Profiting From Ad Injection Ad injector network makes victims of millions of users and more than 3,000 advertisers, including major brands, study finds.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
How Fraud And Viewability Metrics Are Affecting Ad Peformance, Pricing, adexchanger.com
It’s Personal: SAP on Crossing the Data Divide, www.cmswire.com
Using weather analytics over weather data for relevant marketing, www.mobilecommercedaily.com
Business Issues
Content Marketing
Content is dead. Long live the conversation., econsultancy.com
How ‘The Big Marketing Activity Coloring Book’ Fueled Marketo’s Insanely Lucrative Lead Gen Machine, contently.com
How Can Content Creators Avoid Content Fatigue?, www.searchenginejournal.com
No Subscription Goal for Your Content Marketing? Prepare to Be Ignored, contentmarketinginstitute.com
The #1 Reason Why Most Content Stinks And What You Can Do About It, pushingsocial.com
The Problem with Storytelling in Content Marketing, www.thesaleslion.com
United’s Rhapsody Magazine Takes Content Marketing to New Heights, contently.com
What Small Businesses Must Consider While Identifying a Content Marketer, www.martechadvisor.com
You may also like: the horror of bad content recommendation, econsultancy.com
Conversion Optimization
30+ Ideas for Measuring Conversions on a B2B Website, www.komarketingassociates.com
Are you writing dead end conversion pages?, seocopywriting.com
Can You Run Multiple A/B Tests at the Same Time?, conversionxl.com
The Marketing Funnel Ice Cream Cone: Turning Leads into Customers, www.wordstream.com
Web Forms That Convert: Five Things to A/B Split Test, www.marketingprofs.com
Copywriting, Design & Usability
4 Copywriting Techniques for Engaging Podcasts and Audio Presentations, www.copyblogger.com
Birst Wants to Solve BI’s Usability Problem, www.cmswire.com
Zulily looks to responsive Web design to cure mobile growing pains, www.mobilecommercedaily.com
Domaining
Should Your Shop Purchase a .Agency Domain?, www.adweek.com
What You Need to Know about .sucks Domain Names, smallbiztrends.com
E-Commerce
Alibaba Gets a New CEO, adage.com
E-retailers appeal to the hearts and pockets of Mother’s Day shoppers, www.internetretailer.com
How to Boost Sales on Gift-giving Pages, www.practicalecommerce.com
In the race to digitize, Nordstrom and Macy’s are neck-and-neck, digiday.com
What Can Adults Learn From Kid Ecommerce Entrepreneurs?, blog.kissmetrics.com
Why Retailers Are Buying In to Programmatic, www.emarketer.com
Email Marketing
Email vs. Social Media ROI in One Simple Chart, blog.movableink.com
Only 20% of marketers use behavioural triggers in email marketing, econsultancy.com
The Tale of the SPF Recovery!, blog.returnpath.com
General Internet Marketing
How to Leverage Celebrity Influencers for Small Business, www.convinceandconvert.com
Plan Your Integrated Marketing In 7 Easy Steps, thedma.org
Why MORE Marketing Isn’t What You Need, www.ducttapemarketing.com
Internet Marketing Industry
Falcon Social Announces Georgia Aquarium, Hess and HLK as Clients, www.businesswire.com
MarTech
Highspot Delivers First Machine Learning Technology to Map DNA of Marketing and Sales Content, www.martechadvisor.com
Mobile/Local Marketing
Android developers may soon try out varied app profiles on the Google Play Store, thenextweb.com
Big News For Mobile, Are You Connected?, thedma.org
Consumers may be ready for the Apple Watch, but are retailers?, www.internetretailer.com
UK Native Advertising: Is Mobile the Way to Go?, www.emarketer.com
Social Media
7 Ways to Create an Effective Facebook Ad Campaign, www.socialmediaexaminer.com
Before Your Company Launches a New Social Presence, These Questions Must Be Answered – Or Else, www.adweek.com
How Facebook Creates Powerful Connections in Times of Need, blog.marketo.com
How to Keep Social Stats Updated For Your Website, www.searchenginepeople.com
Pinterest Domination! A #Zenith2015 Session Recap!, www.aimclearblog.com
Should marketers worry about the social media stock slowdown?, econsultancy.com
Stop Treating Pinterest Like a Social Media Platform, blog.tailwindapp.com
The Secret Reach of Your Twitter Replies, blog.bufferapp.com
What Consumers Expect of Local Businesses on Facebook, www.marketingprofs.com
Who You Follow + Who Follows You = Your Networking Experience, www.compukol.com
Video
8 Intriguing Video Stats, www.adweek.com
Discover 2M+ Video Creators via Tubular’s Creator Profiles, www.reelseo.com
Mobile video can boost QSR’s sales and outreach, www.mobilecommercedaily.com
Online Video Is Vital for Small, Midsized Businesses, www.adweek.com
Spotify Laying Plans to Enter Web Video Business, www.wsj.com
User-Generated Video Content Is Drowning Out Brands, www.reelseo.com
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