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Marketing Day: Liberty Mutual’s 360-degree Facebook ad, MarTech stacks & conversion tips

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Liberty Mutual gets millions of views for parallel stories in a 360-degree video ad on Facebook Apr 15, 2016 by Barry Levine This is the first multi-narrative advertising use of spherical video, according to the insurance company.

  2. HTTP to HTTPS: An SEO’s guide to securing a website Apr 15, 2016 by Patrick Stox Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process.

  3. How I use my marketing technology stack (SEO edition) Apr 15, 2016 by Michael Shearer What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach.

  4. How to adjust SEO strategy to Google’s new SERP ad layout Apr 15, 2016 by Dan Bagby Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO.

  5. 6 remarkably effective ways to get higher conversions on your mobile site Apr 15, 2016 by Khalid Saleh From simplifying your payment process to improving product discovery, columnist Khalid Saleh reveals how you can increase conversions and sales on your mobile site.

  6. How to ensure your campaign uses the best-available targeting data Apr 15, 2016 by Adam Grow Columnist Adam Grow discusses the differences between first-, second- and third-party data sources and reveals some strategies for using data to increase campaign performance.

  7. Data: Cross-device campaigns 60 percent better than PC-only for offline conversions Apr 15, 2016 by Greg Sterling NinthDecimal says more brands using store visits to optimize campaigns in real time, compare ad performance across media.

  8. Is an RTB supply crisis looming? Ad buyers and sellers debate Apr 15, 2016 by Ginny Marvin A look at whether the market is too RTB-focused for its own good and an argument for greater transparency across programmatic buying options.

  9. Report: News organizations don’t get much out of Twitter Apr 14, 2016 by Tamar Weinberg Are you the typical publisher? You’re not getting a lot of Twitter traffic.

  10. New Advrtas ad platform offers “first fully interactive 360-degree rich media ad” with VR mode Apr 14, 2016 by Barry Levine Its creator, Outlyer Technologies, says it works on any browser without a special player, and in any IAB ad format.

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