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Marketing Day: Landing pages, data segmentations & content creation

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 3 signs your landing page copy is leaving your visitors high and dry Jul 22, 2016 by Khalid Saleh Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.

  2. Three of the most important data segmentations for any Google paid search analysis Jul 22, 2016 by Andy Taylor Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.

  3. Hulu has joined this list of major platforms that ignore Do Not Track requests Jul 22, 2016 by Tim Peterson Out of 14 major web platforms, only Medium, Pinterest, Reddit, Twitter and Yahoo respond to Do Not Track requests, though not always.

  4. Who should create your content? Jul 22, 2016 by Rachel Lindteigen Should your content be created in-house, or should you hire a freelancer or agency? Columnist Rachel Lindteigen takes a look at the options to help you determine what will work best for your organization.

  5. Do you have what it takes to be a martech genius? Jul 22, 2016 by Marketing Land How well do you know marketing technologies? Do you know what makes a martech stack world-class, or the difference between ABM and CRM? Put yourself to the test with the MarTech Challenge! Get your score in less than three minutes, then challenge a friend or colleague. Take the quiz!

  6. Marketers: Stop, drop and build a digital hub Jul 22, 2016 by Sanjay Dholakia What’s a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer.

  7. 3 ways phishing destroys marketing ROI Jul 22, 2016 by Estelle Derouet Columnist Estelle Derouet discusses the direct hit that fraudulent email can take on your revenue and what you can do to fight it.

  8. Drive unified digital customer experiences with better technology strategies Jul 21, 2016 by Digital Marketing Depot Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives.

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