Marketing Day: Klout Adds Expertise Badges, NewFronts Wrap Up & Advice For New CMOs

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Guitar Center Teams With Grammy Winner DJ Zedd For #PlayItForward Social Amplification Remix Contest The musical instrument retailer looks to reach aspiring musicians with a crowdsourced and celebrity-judged competition.

2. 5 Ways To Master “Marketing-As-A-Service” Platforms For Account-Based Marketing How can you make account-based marketing suit your particular needs? Columnist Thomas Koletas outlines five ways to deliver the best possible results.

3. Klout Adds Expertise Badges To Its Influence Rankings The company is now parsing social content to rate social media accounts’ level of knowledge and authority in specific topics.

4. Google Says Mobile Search Volumes Pass Desktop, More Effective For App Discovery In a blog post today Google reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

5. NewFronts 2015: It’s The Year Of The Millennial For Digital Content Providers Everyone from AOL to Yahoo promises to deliver the much sought after 18 – 34 year old demographic.

6. Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements New ad formats, measurement tools and more announced to help marketers reach consumers on mobile.

7. Digital Talent Optimization: The Development Of The Hybrid Marketer How do you help close the talent gap? Columnist Jim Yu explains the role of the hybrid marketer in tackling the current skills shortage.

8. Advice To The New CMO: How To Deal With Your Existing Agency Becoming a new CMO comes with plenty of challenges. But before you decide to ditch your existing agency, read these tips from columnist David Rodnitzky.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. How To Replace Google’s (Not Provided) Data To Strike SEO Gold

2. Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop

3. It’s Official: Google Says More Searches Now On Mobile Than On Desktop

4. Should You Pay For SEO Hourly, Monthly Or By The Project?

5. Google Says No Panda Update Happened This Past Weekend

6. Nellie Bly Google Logo Celebrates Groundbreaking Journalist & Feminist On Her 151st Birthday

7. New: Google Lets You Bookmark Local Places From Search Results

Online Marketing News From Around The Web:

Affiliate Marketing

1. Hotel du Vin – increasing brand awareness and engaging publishers with Advertiser of the Month incentive, blog.affiliatewindow.com

Analytics

1. Guide the Buyer’s Journey with Web Experience Data, www.cmswire.com

2. How Should We Measure Media Value?, adexchanger.com

3. How the NYT, HBR and Other Top Print Publications Measure Digital Success in the BuzzFeed Era, contently.com

4. Unilever CMO Leads Effort to Map Marketing Analytics Future, adage.com

Blogs & Blogging

1. Why You Should Create a Series on your Blog, menwithpens.ca

Business Issues

1. Exclusive: Google raising stakes on diversity, www.usatoday.com

2. Report: Who Earns Most in Digital Marketing, adage.com

Content Marketing

1. 10 Ways to Use One Piece of Content, www.ducttapemarketing.com

2. 5 Often Ignored Ways of Making the Most of Content Marketing, www.searchenginepeople.com

3. 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience, www.komarketingassociates.com

4. How Visit Philly Leverages Analytics to Improve its Content Marketing, mackcollier.com

5. Presumptuous Brand Content a Big Turnoff for UK Consumers, www.emarketer.com

6. Publisher native advertising pricing models diverge, digiday.com

7. The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research), moz.com

8. Triptent Wants to Be a One-Stop Content Marketing Shop for Brands, www.adweek.com

Conversion Optimization

1. Creating Meaningful Conversion Marketing Experiences, www.searchenginejournal.com

2. How to Create Conversion-Ready Landing Pages Like a Pro, blog.crazyegg.com

Copywriting, Design & Usability

1. 8 User Tests To Help You Learn From Your Competitors, www.usertesting.com

2. Becoming a More Thoughtful User Experience Designer, uxmag.com

3. Managing Chaos: Digital Governance by Design, www.uxmatters.com

Domaining

1. An Overview On The Domain Names Sector, seekingalpha.com

2. Domain Name Sales Tip: Ask for a Phone Number, www.domaininvesting.com

E-Commerce

1. 10 Ways to Increase Ecommerce Site Speed, www.practicalecommerce.com

2. EU regulators consider tighter rules for e-commerce and tech companies, www.internetretailer.com

3. Keep success from killing your online store, www.internetretailer.com

Email Marketing

1. 5 Horrible Subject Lines and Why They Fail So Spectacularly, blog.movableink.com

2. 5 Tips for an Effective Email Marketing Campaign Launch, www.martechadvisor.com

3. 8 DIY Tools to Grow Your Email List Fast, www.verticalresponse.com

4. Don’t Let These 4 Email Marketing Fears Hold Your Business Back, blogs.constantcontact.com

5. Email & the UK Election: Inbox Contents & Supporter Profiles, blog.returnpath.com

6. Your Email Marketing Campaign Isn’t Attracting Millennials (for Good Reasons), www.marketingprofs.com

General Internet Marketing

1. 3 Digital Marketing Channels Advertisers Must Utilize, www.martechadvisor.com

2. 5 Cringe-Worthy Digital Marketing Cliches, www.koozai.com

3. Marketers Rejoice! Emoji Marketing is Here, blog.marketo.com

Internet Marketing Industry

1. Swarm 2.3 Feels Like The Old Foursquare, Looks Way Better, TechCrunch

2. Criteo’s Q1 2015 Performance, www.criteo.com

3. For the First Time, Android Tops Out iOS for Mobile Ad Revenue Share, www.marketwired.com

4. Genesis Media Introduces Page Attention Rank, www.prnewswire.com

Mobile/Local Marketing

1. A new Google patent hints at a curved display for the next generation of Glass, qz.com

2. Apple launches official “Made for Apple Watch” third-party bands program, 9to5mac.com

3. Hotels.com: 50% of mobile travelers book last-minute stays, www.mobilecommercedaily.com

4. Instagram for Apple Watch Released, www.adweek.com

5. More of What Local Directories Do Will Be Absorbed Into Apps, streetfightmag.com

6. Opera Mediaworks: Android Tops iOS for Mobile Revenue Ad Share, www.adweek.com

7. Starwood’s New Keyless Smartphone Room Entry Is Brilliant on Several Levels, screenwerk.com

Social Media

1. 8 Ways to Increase Your Exposure on Pinterest, simplymeasured.com

2. A Day in the Life of a Social Media Intern, www.portent.com

3. Dunkin’ Donuts gives customers the royal treatment on Twitter, www.mobilecommercedaily.com

4. How I Learned to Stop Worrying and Love Facebook, www.cmswire.com

5. How to Improve Your Google+ Marketing, www.socialmediaexaminer.com

6. Is Google+ trying to beat irrelevancy by merging all social media into one?, qz.com

7. LinkedIn Secrets by Marty Weintraub, authoritylabs.com

8. REPORT: How Many Posts per Week Should Facebook Pages Average?, www.adweek.com

9. The Impact of the Trending Topic: Real Stats of a Top Tweet, blog.bufferapp.com

10. Twitter data show that a few powerful users can control the conversation, qz.com

11. Twitter Hands Marketing to Financial Chief Anthony Noto, blogs.wsj.com

12. Unmetric can now tell which competing Facebook posts are paid, venturebeat.com

Video

1. Amazon Prime video lands in JetBlue’s cabins, www.internetretailer.com

2. Facebook Adds Video to Desktop App Ads, www.adweek.com

3. Vu Digital Translates Videos Into Structured Data, techcrunch.com

4. YouTube and the UK General Election: Is Video Working?, www.reelseo.com