Apr 11, 20144 min read

Marketing Day: Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Study: Only 16% Of People Use Social Media While Watching Prime Time TV A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social media while watching prime time television. To evaluate social media influence on TV viewing habits, 1,665 survey participants were instructed to log any social posts about a prime time TV show, as well […]
Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet New York pharmacy chain Duane Reade’s social media team might be getting an expensive lesson in how not to tweet. And that means the rest of us get a free reminder about the perils of using celebrity photos in social media. First the news: Actress Katherine Heigl is suing Duane Reade in New York federal […]
AMC’s Mad Men Gets Don-O-Mite Blaxploitation Treatment If only to have a little bit of fun with this weekend’s return of AMC’s Mad Men, New York-based Leroy & Clarkson, an agency which touts itself as the “we are the whatever-you-need-to-do-with-your-brand-we-can-do-it agency,” has given us Don-O-Mite. Don-O-Mite is a full-on blaxploitation take on the series which has captivated the ad community — and […]
Study: YouTube Exposure For Top Artists Costs Labels $40 Million In Lost Sales Is availability on YouTube a plus or a minus for entertainment content? Google has consistently argued that YouTube introduces new audiences to content that otherwise wouldn’t see/hear it and amplifies its visibility virally. There’s anecdotal and empirical evidence for that assertion — at least in a video or TV context. However, a new academic paper (via […]
New: Smart Lists With Google Analytics Automate Remarketing List Management To help simplify the decision making process of creating remarketing lists, Google has introduced “Smart Lists with Google Analytics” which automate the process. Smart Lists rely on the anonymized conversion data gleaned from the millions of websites using Google Analytics that opt-in to share data with Google. The lists are built with machine learning using […]
The “App-Churn Window”: 60 Pct. Of Users Might Never Return The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there, according to Nielsen. However if companies’ apps don’t engage users quickly and effectively, they may churn — never to return. That’s according to Localytics, which offers some very useful data and advice about what it calls the “app-churn […]
Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 1 Here is the scenario: I am speaking at a conference about the 7 Facets of the User/Searcher Experience. Whenever I can, I try to provide case studies and usability test results to help illustrate each facet. Inevitably, there is somebody in the audience that stereotypes search engine optimization (SEO) professionals. What could an SEO possibly […]
Twitter Announces Real-Time Notifications For Users Of Twitter.com It seems that Twitter really wants you to sign onto Twitter.com. After introducing a splashy new profile design Tuesday, it announced today that users who sign in on Twitter.com will get real-time activity notifications. The feature, which Twitter said will be rolled out “over the coming weeks,” will send users a notification when someone replies […]