Jul 20, 20165 min read

Marketing Day: June’s top 10 video creators, expanded text ads & Dollar Shave Club’

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Top 10 video creators in June: BuzzFeed Tasty keeps the lead, but loses a million views Jul 20, 2016 by Amy Gesenhues According to Tubular Labs video analytics, the top 100 videos earned a combined 40.4 billion views across YouTube, Facebook, Vine and Instagram.
Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads Jul 20, 2016 by Barry Levine Called Fusion, it is designed to help publishers manage the transition away from Flash.
Expanded Text Ads: Are they living up to the hype? Jul 20, 2016 by Laura Collins Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients.
12 programmatic creative tactics for retail and retailer brands Jul 20, 2016 by Digital Marketing Depot Programmatic has transformed how the advertising game is played, unlocking a new strategy of tailoring and testing creatives. In turn, this activates programmatic data to maximize campaign performance by audience. This white paper from Thunder is designed to spark your creativity and equip you with the methods to take full advantage of the opportunity.
Using spark files for content creation Jul 20, 2016 by Julie Joyce Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links.
What do employers look for in a content marketer? Jul 20, 2016 by Kerry Jones Columnist Kerry Jones explains why content marketers need to be both technical wizards and artistic geniuses to land a job.
A CMO’s View: How Dollar Shave Club built its brand on video marketing Jul 20, 2016 by Amy Gesenhues As the company’s first marketing employee, Adam Weber now serves as Dollar Shave Club’s CMO, leading the brand’s video marketing strategy.
Imperson unveils chatbot platform so you can create your own character Jul 20, 2016 by Barry Levine The self-service platform utilizes the same technology it employed to launch Miss Piggy and other chatbot personalities.
DialogTech launches machine learning to automatically categorize phone calls Jul 20, 2016 by Barry Levine Company says new capability is the first such use of that tech outside of call centers.
5 ways to send the most relevant emails to your recipients Jul 20, 2016 by Scott Heimes How do you get people to open and engage with your emails? Columnist Scott Heimes says it’s all about sending what they want to receive.
Twitter expanding Featured Tweets and response time tests to more brands Jul 20, 2016 by Matt McGee One test tells users how responsive brands are, and another lets brands show their best tweets on profile pages.
Christmas in July: 4 ways to maximize your holiday ad budget Jul 20, 2016 by Andrew Waber It’s time to unwrap your holiday ad strategy! Columnist Andrew Waber’s data-backed recommendations will help you prepare for the season and stay a step ahead of your competitors.
On Prime Day, 74% of all US e-commerce happened on Amazon [Report] Jul 20, 2016 by Matt McGee Slice Intelligence data reinforces Amazon’s claim that Prime Day 2016 was huge and suggests it has plenty of room to grow, too.

Microsoft reports $22.6B in revenue for Q4, reaching $92B for its 2016 fiscal year Jul 20, 2016 by Amy Gesenhues CEO Satya Nadella says Microsoft is “well positioned” for new opportunities in the coming year.
Twitter-NBA deal marks first exclusive original shows for social network, company confirms Jul 19, 2016 by Tim Peterson Twitter’s two-year renewal with the NBA marks the first time Twitter has secured exclusive original shows and changes who oversees ad sales.