Marketing Day: June 8, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Marketing Biz: New Foursquare, Transforming Data & Map Wars

It was a busy week in the marketing world, so this week’s column is going to be a bit like a lightning round on a game show. So without further ado … Groupon and Foursquare End Distribution Deal Groupon has stopped utilizing Foursquare as a mobile distribution partner. A Groupon spokesperson on Tuesday told ClickZ […]

1. Twitter: 60 Percent Of Users Access Via Mobile

Twitter is now saying that 60 percent of its 140-million-person active user base accesses the service via mobile devices. It’s the first time the company has updated that important statistic since last September, when Twitter said that 55 percent of what was then 100 million active users were using mobile devices. Twitter shared the stat […]

1. Will Siri And Voice Search Change Mobile Marketing?

Mobile phones are, after all, phones, so it’s natural that they respond well to voice commands. So it’s no surprise that voice search has grown dramatically given advances in the technology. According to Google, speech inputs have grown 6X in the past year, as shown in the graph below. As voice technology continues to improve, […]

1. Facebook’s Mobile & Web App Hub, App Center, Officially Launches

Facebook’s web & mobile app marketplace deemed “App Center” officially launches tonight. Announced last month, App Center will be available today and will launch with 600+ apps including Pinterest, Nike+, Draw Something and many more. The App Center will also be personalized to each user, with recommendations coming from app usage, friend data as well as ratings and […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Just When You Think You Have All The Answers

2. Search In Pics: Racing Android, Prototype Google Glasses & A Target On Cutts

3. Given Nextag’s Lack Of Transparency, Its WSJ Opinion Piece Asking For Google Transparency Isn’t Wise

4. Creative Testing For the Advanced Search Marketer, Part 1

5. Can Retailers Benefit From The Knowledge Graph & Schema? You Bet!

6. Google Previews New Look for AdWords Interface

7. Google’s May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More

Online Marketing News From Around The Web:

Analytics

1. Using Google Analytics to Increase AdWords ROI With Google’s Justin Cutroni, Stone Temple

2. Using Google Analytics to Measure Social Media Effectiveness, www.practicalecommerce.com

Blogs & Blogging

1. 5 ways to make your hospital blog trustworthy, www.healthcarecommunication.com

2. Discovery in DISQUS, blog.disqus.com

3. Should Bloggers Repackage Content to Sell as Ebooks?, contently.com

4. Tumblr Unveils First Major Brand Campaign for Adidas, Ad Age

5. WordPress 3.4 RC 2 Released, Weblog Tools Collection

Business Issues

1. Google Sued for Patent Infringement Over Google Docs, Drive, PC Magazine

2. Twitter’s Internal Shuffle, Spurred by a Year-Long Valley Talent Raid, allthingsd.com

3. Apple Set to Pay $2.25m in Australia After Misleading 4G iPad Ads, thenextweb.com

4. Social marketing is hot: Unified scores $14M following big industry exits, VentureBeat

5. Social Marketing Software Startup Shoutlet Raises $15 Million, thenextweb.com

Content Marketing

1. Interview with Content Strategist Kristina Halvorson, www.distilled.net

2. The 10-Step Content Marketing Checklist, www.copyblogger.com

Display & Contextual Advertising

1. Uncluttered Web Pages Make Ads Work Better, According to New Research From SAY Media and IPG Media Lab, news.saymedia.com

Email Marketing

1. New Data Proves Why You Need to Segment Your Email Marketing, blog.hubspot.com

General Internet Marketing

1. 10 interesting digital stats we’ve seen this week, econsultancy.com

2. How to Use Your Website to Get Clients Offline and Into Your Office, www.chrisg.com

Local Marketing

1. Local SEO Tips from Darren Shaw of Whitespark, www.seobook.com

Mobile Marketing

1. Apple to Release New Tracking Tool for App Developers, Wall Street Journal

2. Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch, comScore

Other Items

1. Google Apps Contracts Steeled for Europeans, Wired

Search Marketing

1. How to Perform the World’s Greatest SEO Audit, www.seomoz.org

2. The Best Way To Get Links Is By Reducing Friction and Destroying Inertia, www.blindfiveyearold.com

3. Want to Stay Ahead of Google’s Next Update? Change the Way You Think, www.blueglass.com

4. 5 Reasons to Invest in Content for PPC and SEO, www.clickz.com

5. Push rel="author" through your head, yoast.com

6. The guide you’ve been looking for the new Bing Link Explorer, www.internetmarketingninjas.com

Social Media

1. ShareThis Unveils New Solutions for Publishers That Bring Social Quality Index to Life, www.marketwire.com

2. A Few Updates to Make Your Mobile Experience More Safe and Secure, www.facebook.com

3. Taking Steps To Protect Our Members, LinkedIn Blog

4. 52 cool facts and stats about social media (2012 edition), www.prdaily.com

5. Companies Use Social to Track and Follow Up on Brand Mentions, www.emarketer.com

6. Facebook Showing Status Update Links to Hashtags and Twitter Usernames, thenextweb.com

7. NEW: Ratings, Yahoo Answers Blog

8. Why Facebook has won the mobile photo war, GigaOM