Marketing Day: June 7, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. The Mobile Apps Gap: For Every 10 Apps Built 7 Are iOS

Flurry Analytics has released data, drawn from its logs, that illustrate mobile app developers’ continuing preference for Apple’s iOS over Android. Among other reasons, Apple’s iOS offers “efficiency” and a “homogenous device base” (iPhone, iPad). By contrast, Flurry observes that Android is highly fragmented and that the problem “appears to be increasing.” Indeed, there are […]

1. With 400 Million Tweets Per Day, Twitter Spending “Inordinate Resources” On Improving Content Discovery

Twitter is devoting “an inordinate amount of resources and time” to improve content discovery for its users — a challenge that’s no doubt made more difficult by the service’s growing userbase and increased tweet activity. Twitter CEO Dick Costolo told a conference audience this week that Twitter is now seeing more than 400 million tweets […]

1. Bitly Gets Back To Its URL Shortening Roots

In response to some very vocal feedback in the past week, Bitly has tweaked its new interface to make URL shortening faster, easier and more prominent. Many Bitly users were upset when the company relaunched its website last week and, in the process, shifted more toward a social experience than a URL shortening one. As […]

1. Google Fully Integrates AdMob App Inventory Into AdWords

Google is finally and fully integrating AdMob‘s mobile app inventory into AdWords. The company says, “Starting today, over one million AdWords advertisers will now be able to reach engaged consumers on more than 350 million mobile devices in the AdMob network and in some of the world’s most popular mobile applications.” Google says AdMob inventory […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Bing Gets Its Own Knowledge Graph Via Britannica Partnership

2. Link Building Means Earning “Hard Links” Not “Easy Links”

3. Death To The Cliché Landing Page

4. Report: Baidu Search Option Coming To Apple’s iOS Next Week

5. Google’s Free Trusted Stores Seal Program Opens To All U.S. Merchants

6. Foursquare Rolls Out App Redo: New Likes, Better Recommendations, Visually Simpler

7. SMX Advanced 2012 : Day Two Recap

Online Marketing News From Around The Web:

Affiliate Marketing

1. 13 Ways to get the most out of Skimlinks, blog.skimlinks.com

Analytics

1. The Controversy of Online Privacy, www.seo-chicks.com

2. Twitter Analysis and Insights Using Excel, audiencewise.com

Blogs & Blogging

1. Never Run Out of Blog Topic Ideas: Here are 36, www.sba.gov

2. Top 5 Benefits of Writing Guest Posts, www.iblogzone.com

Business Issues

1. Facebook Trading Losses May Near $200 Million, Knight CEO Says, Bloomberg

2. Twitter Hires Senior Google Ad Exec Richard Alfonsi; Long-Time Product Leader Elad Gil To Advisory Role, TechCrunch

3. Twitter Product VP Satya Patel Steps Down As Its Products and Ad Business Grow, TechCrunch

4. What Facebook and Apple Will Gain by Teaming Up for iOS 6, Read/Write Web

5. Why Google Couldn’t Pal Up With Buddy Media, allthingsd.com

Conversion Optimization

1. 3 Landing Page Testing Barriers And How To Overcome Them, blog.crazyegg.com

2. The one thing that 99% of Online Marketers do wrong, conversiongarden.com

Copywriting, Design & Usability

1. Ultimate list of online content readability tests, raventools.com

Display & Contextual Advertising

1. Survey Says: Online Video Is Catching Up To TV In Ad Effectiveness, TechCrunch

2. The Display Galaxy: Efficiency Lost, www.ppcassociates.com

Domaining

1. Apple wins aplestore.com, its first UDRP victory of the year, domainnamewire.com

Internet Marketing Industry

1. 16 Top Twitter Chats for Social Media and PR Professionals, socialfresh.com

2. How Much Should You Be Making In Your Digital Career?, Search Marketing Standard

Mobile Marketing

1. Helping Monetize The Mobile Web, developers.facebook.com

2. Let’s Just Say It: Nobody Has a Clue What Smartphone Market Share Will Be in 2016, techland.time.com

Other Items

1. Expedia, TripAdvisor and Southwest on top – Top US travel sites, full month May 2012, Tnooz

2. Redefining Premium Content Towards CPM Zero, blog.yieldbot.com

Search Marketing

1. Pulling Links: The Pain Thresholds of Removing Common Backlinks after Penguin, www.thegooglecache.com

2. The New Approach to Keyword Research & Allocation, www.searchenginejournal.com

Social Media

1. An Update on LinkedIn Member Passwords Compromised, LinkedIn Blog

2. Check-ins and photos stick around a lot longer in foursquare 5.0 thanks to new activity feeds, aboutfoursquare.com

3. Facebook Users in Japan Report High Engagement, www.emarketer.com

4. Off to the races with #NASCAR, Official Twitter Blog

5. Social Media – One-Third of Americans Recommend Brands They Like, Follow, www.marketingprofs.com

6. The Social Network Formerly Known as Twitter, Social Media Today

7. Twitter Shuts Down Thunderclap Lightning-Fast, betabeat.com