Jun 6, 20134 min read

Marketing Day: June 6, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Xyo’s App For Me Uses Facebook Likes To Find App Recommendations For Users & Friends App developer Xyo has released App for Me, a new mobile search app that identifies a long tail of apps based on Facebook Likes. When a user performs a query using the search app, App for Me will deliver relevant app recommendations based on the user’s Facebook Likes, as well as offer app recommendations for the […]
Marketplace Fairness Act Won’t Pass Says House Judiciary Chairman In an interview with Roanoke, VA NBC affiliate WSLS10, Representative Bob Goodlatte says it’s unlikely the Marketplace Fairness Act will pass in the House. The act would require online businesses to collect sales tax even in states where they don’t have a physical presence. The Republican Congressman from Virginia said the bill, which already passed in the Senate, is […]
Report: YouTube Generated $350M In Mobile Revenue In Past Six Months Even though mobile video viewing is still not common, mobile video minutes are growing fast. With that, apparently, so are mobile-video ad revenues at YouTube. According to data presented by Bloomberg, YouTube mobile video “ad sales” have tripled in past six months. The article says that may represent as much as $350 million, according to estimates from […]
Twitter Inks Second Big Agency Deal, Data And Analytics Partnership With WPP Following up on its huge ad deal with Publicis Groupe’s Starcom MediaVest Group in April, Twitter now has a “global strategic partnership” with advertising giant WPP. The deal includes several WPP units, including GroupM and Kantar, and was led by WPP’s Data Alliance, a new unit that focuses on data partnerships and client data strategy. The […]
DNI – What Mobile Search Marketers Need To Know About Online-Offline Attribution With the rise in mobile marketing, measuring the online-offline attribution of a mobile search campaign has only increased in complexity. Most marketers today are making valiant efforts to track all secondary actions – from phone calls and driving directions to map and reservations look ups – but tracking a call back to the specific mobile […]
Leveraging Advertising Data For Behavioral Insights With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into customer behavior. For digital marketers, this usually means analyzing site traffic data; but, advertising data can also be used to great value in behavioral analytics. In this article, I show one example of this type of analysis […]
B2B Marketing Automation Tools 2013: An Updated Guide Back in February, Marketing Land’s sister site, Digital Marketing Depot, published an in-depth report called B2B Marketing Automation Tools 2013: A Buyer’s Guide. Interest in the report was strong, and as with many aspects of online marketing, many things have changed in just a few months. So, the team at DMD has released an updated […]