Marketing Day: June 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. One Company Is Responsible For 300+ New Top-Level Domain Applications

One week from today, the Internet Corporation for Assigned Named and Numbers (ICANN) is due to announce a list of more than 1,900 newly proposed generic top-level domains (TLDs) — potential additions to the current and common TLDs such as .com, .net and .org. One company has applied for more than 300 of those new […]

1. Twitter Tweaks Logo And Ditches Text From Brand Identity

Everyone’s favorite little bird is growing up … and taking off. Today Twitter announced the release of a modified logo of the Twitter bird taking off. The bird also looks to have gone to the stylist as well as the little tuft from the head has also been removed: With the addition of the […]

1. IAB: Mobile Marketing Worth $5.3 Billion Globally In 2011

A new analysis by the Interactive Advertising Bureau and partners finds the global mobile advertising market was worth $5.3 billion in 2011. Of that, $1.7 billion, or 31.4%, was generated in North America. The study was undertaken by the IAB Mobile Marketing Center of Excellence, the IAB Europe and the IHS Screen Digest, in an […]

1. Google’s DoubleClick Shooting To Unify Its Tools for Advertisers And Agencies Doing Digital Marketing

If there’s one thing that’s characterized the digital marketing universe, it’s fragmentation. Marketers use one tool/platform to implement one campaign element, another tool to implement a second, and never the twain shall meet — not in trafficking, and certainly not in reporting. And, of course, there are usually many more than two elements. This Achilles’ […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Finally Takes A Clear Stance On Mobile SEO Practices

2. Google Fixing URL Bug In Google Maps

3. Bing Revamps Their Webmaster Tools & Launches Partial Yahoo Site Explorer Replacement

4. Google Introduces Offline Maps For Mobile, Claims A Billion Users Globally For Maps, Earth

5. IAB: Paid Search 62 Percent Of Global Mobile Advertising Revenue In 2011

6. Google Maps Competitor deCarta Benefitting From Google Fees

7. Google Home Page: First Drive In Theater & IPv6 Day

8. SMX Advanced 2012 : Day One Recap

9. Matt Cutts On Penalties Vs. Algorithm Changes, A Disavow-This-Link Tool & More

Online Marketing News From Around The Web:

Blogs & Blogging

1. 10 Ways to Revitalize Your Blog, www.fathomdelivers.com

2. 5 Ways Blogging Supports a Multichannel Marketing Strategy, www.problogger.net

3. How to Write Stellar How-To Posts for Your Business Blog, blog.hubspot.com

4. Instantly share posts on Tumblr, en.blog.wordpress.com

Business Issues

1. Dorsey Spending Less Time On Twitter, More On Square, www.businessinsider.com

2. Groupon and Foursquare End Distribution Deal, ClickZ

3. Yahoo and Facebook in Advanced Negotiations to Settle Patent Lawsuits, allthingsd.com

4. Facebook Fallout: Suddenly It Feels Like Google Is Actually Going To Buy Twitter, www.businessinsider.com

5. Nasdaq Setting Aside $40 Million For Facebook IPO Screw Up, www.businessinsider.com

Content Marketing

1. A Manifesto of Content Marketing, SEOmoz

2. Storyboarding Tips: How to Plan, Visualize, & Storyboard Your Video, www.reelseo.com

3. The Content Marketing Definition – Six Useful Examples, blog.junta42.com

4. The Great Shift from “Blogging” to “Content Marketing” has Arrived, www.thesaleslion.com

Conversion Optimization

1. Good-Bye Google Website Optimizer: What This Means for Conversion Testing, www.getelastic.com

2. What SMBs Can Learn from Big Business Landing Pages, www.searchenginepeople.com

Copywriting, Design & Usability

1. Design Patterns: When Breaking The Rules Is OK, uxdesign.smashingmagazine.com

2. Small Business Content Writing: How to Get it Right, www.expand2web.com

Domaining

1. Will we get a .lol or .google? ICANN’s answer due June 13, news.cnet.com

Email Marketing

1. The 6-Point Guide to an Irresistible Email Teaser Campaign, unbounce.com

2. Why Your Perception that Email Is a Bad Marketing Tool Is Wrong, contently.com

General Internet Marketing

1. Study Says Majority of Shoppers Choose Price Over Brand, Marketing Pilgrim

Internet Marketing Industry

1. 10 Red Flags when Interviewing Social Media Pros, socialtimes.com

2. HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing, blog.hubspot.com

3. Just Say No to Google Opportunism, seo2.0.onreact.com

4. People on the Move in the Social Business Industry, June 6, 2012, www.web-strategist.com

Local Marketing

1. Local Google+ Pages Help Files and the New Functionalities, www.ngsmarketing.com

Mobile Marketing

1. Mobile Set to Reshape Canada’s Marketing Landscape, www.emarketer.com

Search Marketing

1. Common sense for your website, yoast.com

2. SEO tips for e-commerce sites, maileohye.com

3. Watch out for bundled SEO services, rembrandtwrites.com

Social Media

1. IFTTT Integrates With Bitly, Hopefully Placating the Internet, betabeat.com

2. 11 Shocking New Social Media Statistics in America, www.convinceandconvert.com

3. 5 Reasons You Should Measure Social Media Return on Investment, www.socialmediaexaminer.com

4. How to Easily Monitor Your Social Media Share of Voice, www.trackur.com

5. LinkedIn Confirms Hack And Leak Of “Some” User Passwords, TechCrunch

6. More about our mobile calendar feature, blog.linkedin.com

7. Social Media Customer Service Faces a High Bar, www.emarketer.com