Marketing Day: June 4, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. How To Cross-Promote Social Media And Mobile Applications

Social media and mobile applications are two of the fastest-growing digital entertainment and communication media today. Many consumers are using both social media and apps daily (sometimes at the same time), and, because of this, it has become crucial for companies and organizations to cross-promote their social media presence and their mobile applications. While the […]

1. Facebook May Consider Letting Children Under 13 Create Accounts

This morning the Wall Street Journal reported that Facebook is considering letting those under the age of 13 on the site. Since day one, Facebook has always been accessible for teenagers or adults. one of the biggest issues with those under the age of 13 who are using Facebook by using false information is that they do […]

1. The “Paid Organification” Of Facebook: Why Facebook’s Plan Isn’t About Display Ads

The future of Facebook marketing isn’t about display ads. It’s about visibility and reach. There has been so much pre/post IPO chatter about the flawed Facebook display advertising model. It’s been mentioned that nobody clicks on ads and that ads have been ineffective. Frankly, these folks have it wrong. Facebook is undergoing an organification movement that fellow […]

1. EFF Rates Google, Apple, Facebook On Protecting User Data Privacy

The Electronic Frontier Foundation (EFF), a nonprofit digital consumer advocacy and civil liberties group, released its annual “When the Government Comes Knocking, Who Has Your Back?” report. The report analyzes the policies of major internet companies and some not so major ones, “including email providers, ISPs, cloud storage providers, and social networking sites — to assess […]

1. Twitter May Top $1 Billion Sales Revenue In 2014, Bloomberg Says

Bloomberg News is citing two sources “with knowledge of the matter” in a report that suggests Twitter could reach $1 billion in sales revenue by 2014. If accurate, that would about double previous estimates of Twitter’s sales revenues. Earlier this year, eMarketer suggested that Twitter’s 2014 ad revenue would be about $540 million, up from […]

1. Google, Apple Control 82 Percent Of US Smartphone Market — comScore

Earlier today comScore released its April US mobile market share report. Samsung is the top handset maker, while Android and Apple both saw gains. All other operating systems declined. Echoing earlier IDC data comScore reported that Android and iOS together represent a overwhelming 82 percent of the US smartphone market. In addition comScore said that […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. The Definitive Guide To Google Authorship Markup

2. The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour

3. Report: Siri Coming To iPad With iOS 6

4. Google Acquires KikScore Technology And Assets To Complement Trusted Stores

5. Study: 66% Of Consumers Would Recommend A Local Business Based On Special Offers

6. WSJ: Google Prepares “Business Builder” For Small Business Marketers

7. Marketers React To News Of Google Shopping Changing To Paid Inclusion With Hope & Concern

8. Amid Advertiser Complaints, Google Makes Changes To New AdWords Rotation Feature

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Newsletter Open Rates Drop 9%: Analysis & Recommendations, www.amnavigator.com

Analytics

1. Conduct Browser-Size Analysis Within Google Analytics, analytics.blogspot.com

2. Experts: Do-Not-Track Proposal is Lacking, Read/Write Web

3. Google Analytics Content Experiments Are Here!, www.lunametrics.com

4. Google Analytics Custom Reports: Paid Search Campaigns Analysis, www.kaushik.net

5. Google Analytics Releases Experiments, www.widerfunnel.com

Business Issues

1. The Apple Television Is Coming, And This Is Why It’s Going To Be Revolutionary, Business Insider

2. Anybeat Founder Dmitry Shapiro Officially Moves to Google, allthingsd.com

3. Here Are All The Weird Projects Sergey Brin Is Building, www.businessinsider.com

4. To Facebook’s Chagrin, Time Spent Online Doesn’t Equal Money — Yet, Ad Age

5. Twitter Acquires DC-Based Design Studio Nclud, thenextweb.com

6. Twitter opens doors on new Seattle engineering office, www.geekwire.com

Content Marketing

1. Content Curation Can Inform, Engage Customers, www.emarketer.com

2. How to Create Content Partnerships That Build Ethical Links and Authority, www.contentmarketinginstitute.com

Conversion Optimization

1. 4 Ways to Stop Your Landing Pages from Being a Giant Fail, unbounce.com

Domaining

1. Brands Need to Pay Special Attention to ‘Generics’ in Generic Top Level Domains, www.markmonitor.com

Email Marketing

1. 8 Email Marketing Metrics That Matter, blog.crazyegg.com

General Internet Marketing

1. The Future of Ads: Mobile Will Crush Display, and Games Could Crush Them All, www.theatlantic.com

Internet Marketing Industry

1. Just Say No To Google Bashing, www.hugoguzman.com

Local Marketing

1. Google+ Local – What Wasn’t in the Announcement Was More Important Than What Was, blumenthals.com

Mobile Marketing

1. How the Winners Do Mobile SEO [Guest Post], www.distilled.net

2. Foursquare App Will Get a Face-Lift in a Few Days [PICS], mashable.com

3. Automotive Shoppers Look to Mobile to Research Purchases, www.emarketer.com

4. Square credit card readers now being sold at Walgreens, FedEx Office, and Staples, venturebeat.com

Other Items

1. Google’s Richard Gingras: 8 questions that will help define the future of journalism, www.niemanlab.org

2. Firefox 13 arrives with major new features — get it NOW!, betanews.com

Search Marketing

1. Does Paid Inclusion Diminish Search Quality? Are Users Too Trusting? A Look Into Google’s Responsibility to Consumers, www.bruceclay.com

2. Achieve Efficiency With AdWords Editor, www.ppchero.com

3. FAQ: AdWords Quality Score and Your PPC Landing Pages, www.wordstream.com

4. The Definitive Guide to Qualifying a Link Prospect [with Video], www.seomoz.org

5. What’s The Frequency, Kenneth? (The factor some display campaigns overlook), www.ppcassociates.com

Social Media

1. 3 Predictions for the Future of Scheduling Posts, Social Media Today

2. Announcing the New Trackur User Interface!, www.trackur.com

3. Exclusive: Instapaper for Android launches (hands-on), www.theverge.com

4. Facebook Data Team Brings Check-Ins To Life, allfacebook.com

5. Lessons from Microsoft’s Wikipedia Participation, socialfresh.com

6. Pinterest and the Fancy Take Battle to the Streets, betabeat.com