Marketing Day: June 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Google I/O 2012 Day Two Keynote: Chrome Browser For iOS, Google Drive For iOS & Chrome OS, Google Compute Engine Revealed

Day two of Google’s developer conference, I/O 2012, is underway and we’re all gathered in the big hall for a second keynote. After yesterday’s keynote focused on Android software/hardware, Google+ and Google Glass(es), we’re expecting today to be all about Chrome, cloud-related news and Google TV. If the Internet/WiFi connection cooperates, we’ll be liveblogging the […]

1. Google+ Events Lets You Invite All Circles To An Event, Spam Ensues

Yesterday Google announced the promising Google+ Events functionality at Google I/O. However, one feature immediately irked many Google+ users, the ability for all Google+ users to invite other Google+ers to an event, even if they don’t have them in circles. So any Google+ user can invite any other user to an event. Of course this led […]

1. Google+ Turns One: Hits, Misses & What’s Ahead

Google+, Google’s oft-debated and much maligned social network, turns a year old today. It’s been a year of hits and misses for Google+, and whether there’s been more of the former or the latter depends on who you ask. Google itself has shown almost no waver in its commitment to propping up Google+, even in […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Bing Adds Boatload Of New “Venue Maps” For International Markets

2. Reliving Favorite Moments From SMX Advanced 2012

3. AdWords “Flexible Reach” Brings Multiple Targeting Methods To Ad Groups

4. Google’s Offline Maps Now Live In 150 Countries

5. Why You’re Paying More For Your Brand Terms On Yahoo

6. Google Expands Maps & Places APIs With Reviews, Transit & More

Online Marketing News From Around The Web:

Affiliate Marketing

1. How to Hire an Affiliate Manager, www.practicalecommerce.com

Analytics

1. As European Commission sues five countries, is the cookie law starting to crumble?, econsultancy.com

Blogs & Blogging

1. The Priority Secrets of 11 Great Bloggers, mattragland.com

2. 7 Steps to Turning Large Companies into Content Marketing and Blogging Machines, www.thesaleslion.com

3. Blog Business Models 4: Affiliate Marketing, www.problogger.net

4. WordPress 3.4.1 Maintenance and Security Release, wordpress.org

Business Issues

1. Google vs everyone: an epic war on many fronts, gigaom.com

2. Why Cody Simms Just Left Yahoo To Become StumbleUpon’s New VP, www.fastcompany.com

3. Yahoo and Clear Channel Forge Digital Radio Partnership, www.hollywoodreporter.com

Conversion Optimization

1. Optimizely: A Secret Weapon for Online Marketers, www.ppcassociates.com

Copywriting, Design & Usability

1. 17 Things We’ve Loved in Web Design This Year, thenextweb.com

Display & Contextual Advertising

1. AOL’s Project Devil Ads Go Mobile, Marketing Pilgrim

Domaining

1. Lady Gaga and New TLDs – Why Google Has Assured Their Future, domainnamesales.com

2. Some .mobi owners concerned about .mobile domain applications, domainnamewire.com

General Internet Marketing

1. Engagement: The nuts and bolts, www.searchenginepeople.com

Internet Marketing Industry

1. 25 signs you work in social media, www.prdaily.com

2. How to Measure ROI for Networking Events, outspokenmedia.com

Mobile Marketing

1. SMBs Prepare To Jump Into Mobile Marketing, Small Business Trends

2. Bloomberg: Amazon to add social gaming features to Kindle Fire, 9to5google.com

Other Items

1. Apple Said to Prepare ITunes Changes to Improve Sharing, Bloomberg

2. More entertainment choices with Google TV, googletv.blogspot.com

Search Marketing

1. Break Free of Bad SEO Advice – Optimize for Customers, Online Marketing Blog

2. Is Click Fraud A Ticking Time Bomb Under Google?, tomcuthbert.posterous.com

3. Large List of Keywords? Think Keyword Themes Instead of Individual Keywords, Search Marketing Standard

4. To Rank Well, Attract Buzz: Natural Links, +1s, Likes, Follows, Shares…, www.kairaymedia.com

Social Media

1. 5 Quick Ways to Grow a Readership on Twitter, www.webpagefx.com

2. Extending the Google+ Platform To Mobile, googleplusplatform.blogspot.com

3. Google+: A Year of Missed Opportunities, Mashable

4. Your First 100 Twitter Followers, www.distilled.net