Jun 27, 20135 min read

Marketing Day: June 27, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

LinkedIn Touts New Milestone: 3 Million Company Pages [Infographic]

LinkedIn has passed a new milestone: More than three million companies now have pages on the site, including a half-million just in the past 12 months. (Can’t help but wonder how many of them are sharing our brand frustrations.) That collection of company pages represents 148 different industries, LinkedIn says. There are 453 railroad companies […]

Nielsen Study Reveals 4 Out Of 5 Yelp Users Stop By Yelp Before Making Local Purchases

According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say that visiting Yelp leads to a local purchase. When asked why they use Yelp, 82 percent said they typically visit Yelp because they intend to buy a product or service. Of the […]

Google Launches Affinity Segments To Align AdWords And YouTube Targeting With TV Ad Buys

Brand advertisers have long complained about the challenges of making targeted ad buys at scale online in the way they are used to doing for TV. Google is attempting quiet those objections and lure more brand advertising to its display network with its new “Affinity Segments”. Launching today, Affinity Segments leverage the contextual audience targeting called […]

#ItsAHit: Study Shows Facebook Hashtags Have Been Adopted By Big Brands

It’s now been two full weeks since Facebook jumped into the hashtag market. A recent survey from SimplyMeasured found that so far, hashtags have been a hit with the top brands on Facebook. From June 12th to June 24th, 56% of the top 100 brands have posted a Facebook update that contained a hashtag. Nearly […]

FTC Commissioner Suprises Marketers With “Reclaim Your Name” Proposal

The debate over online and data privacy in the US is intensifying in the wake of the NSA surveillance revelations. However the effort to do something about data privacy has largely stalled in Congress — despite many blustery pronouncements and calls for investigations. There are also private initiatives that are seemingly deadlocked, including the WC3′s […]

Android To Become Dominant Platform, US iPad Share Grows

On Monday, Gartner put out some new hardware forecast figures that try to capture the future of devices and operating systems. The firm says the market is “being driven by sales in tablets, smartphones, and to a lesser extent, ultramobiles, as PC shipments are on the decline.” Below is Gartner’s global prediction for device share […]

Quixey Launches “Sponsored Apps” Beta, Alternative To In-App Advertising For App Marketers

App search engine Quixey launches its Sponsored Apps program in beta today. The Sponsored Apps program allows app marketers to target users during the app discovery process, as they are searching for apps relevant to their search queries. The program aims to give app marketers an alternative to traditional in-app ads. This is the company’s […]

The Real Impact Of Mobile On Marketing: More Visual Content

As of February of this year, there were 2.4 billion people online — a little over one third of the world’s population. That’s a lot of people to keep interested. And while companies are looking for new ways to create agile content (infographics, tweets, videos, etc.) and curate the most relevant content from their partners, […]

See Who Got Satisfaction From Your Site With New Google Consumer Survey

Conversion paths, exits and other analytic metrics can be studied to determine if users were satisfied. Or, you could just ask them. Today, Google has released a tool that allows webmasters to query users directly — with one line of code required. The survey will display in the lower right hand side of your site, […]

New Google Now Cards: Live TV, Music And Offers

Earlier today, Google introduced some additional Now cards and functionality through an update to its Android search app (not yet for iOS). They extend to live TV, music and location-sensitive offers. Google announced the new features in a post on its Android Google+ site. Here’s the list of new capabilities, available for Android 4.1 and […]

Microsoft Windows 8.1 Preview Includes New Start Button, Enhanced Search, Redesigned App Store & More

Eight months after the release of Windows 8, Microsoft launched a pre-release of Windows 8.1 today at the Microsoft Build Developers Conference in San Francisco. The latest version of the Windows operating system comes with an extensive list of updates, from a new start button and start screen, to enhanced search capabilities, a redesigned app […]