Jun 26, 20134 min read

Marketing Day: June 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Ads Manager Reports Update Gives Advertisers More Control Facebook is following up on its recent efforts to streamline its ad products and revamp Page Insights with an update to Ads Manager Reports designed to make it “easier to use and more actionable.” The biggest change to Ads Manager Reports is the ability to select the ad metrics you want to include in a report, […]
Europe: Google Wins “Censorship” Battle, Slammed On Antitrust Proposals Google’s struggles in Europe continue. However the company apparently has won something of a reprieve in its battle against the emerging “the right to be forgotten,” which Google largely regards as censorship. But on the antitrust front, Google faces stepped up criticism of its settlement proposals from critics and opponents. On Monday, an advisory (non-binding) opinion […]
Why Do Consumers Become Facebook Fans? Study Says It Depends On The Brand Consumers may be a bit more sophisticated than the conventional wisdom would lead us to believe. According to a new study from Syncapse, there’s not a single dominant reason that consumers choose to become a brand’s Facebook fan. Instead, there are numerous different reasons it happens — and, what’s more, the biggest “fan-drivers” depend on […]
The Big Comparison Of Google Reader RSS Feed Alternatives Google Reader is turning off their feed on July 1st and by now many of you have already switched to a new RSS reader – but for those of you who have yet to make the jump, keep reading. We wanted to give you a concise chart explaining the features, costs and functionality of some […]
Tumblr Climbs 12 Spots On comScore’s Media Metrix List Of Top 50 US Web Properties According to this month’s comScore Media Metrix report, Tumblr has climbed 12 places up the list of top 50 US Web properties in the last two months, moving from the 41st spot in March to rank 29th in May. Whether Tumblr will continue to be ranked separately from Yahoo remains to be seen as Yahoo […]
Check Out the SMX East Agenda – Over 50 Sessions on SEO, SEM & Social Media Marketing The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features over 50 sessions on paid search, SEO, social media marketing, local and mobile search. More than 80% of sessions offered are new for SMX East. Couldn’t […]
Seize The Day With Ownable Moments When Oreo made its Super Bowl run around, professional marketers around the world shared a collective gasp. “How did they create the design and get it past legal so quickly?” we wondered. If you’ve been a close observer of Oreo’s social media marketing efforts, you’ll know that their marketing team has been making those sorts […]