Jun 26, 20124 min read

Marketing Day: June 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Why Your CEO Doesn’t Care About Content Marketing

It’s not her, it’s you… Your CEO didn’t get to that position by being clueless about increasing revenue and attracting customers (well, in most cases, but that’s another story…). If your CEO doesn’t care about content marketing, it’s highly likely it hasn’t been communicated in a way that makes them care. Resistance from the top […]

Google +1 Recommendations Rolling Out To All Sites Sporting A +1 Button

In its continued push to Google+-ify the internet, Google is launching +1 recommendations to all +1 buttons across the web. The new recommendation functionality will find similar recommendations that have already been discovered on the site: Included in the recommendations will be +1 stats and circled friends who have already +1′ed the recommended content. Recommendations will […]

Battling Baffling Search Marketing Afflictions

The evolution of the digital marketing universe is sometimes quirky and funny, and sometimes it’s just downright sad. Ten years of writing op-ed for various publications, well in excess of 15 years working in, around, or at the helm of agencies in the digital marketing sector, and it still surprises me when I see odd […]

New On Google Analytics Pages Reports – Entrance Metric

A new metric appeared on the pages report on Google Analytics recently. The pages report provides basic information for each page viewed on websites. It shows the number of times a page was viewed, how long (in average) visitors stayed on the page, what is the Bounce Rate of the page and what percentage of […]

Social Media Metrics That Matter

Social networks are unique in that they facilitate interaction with consumers in a common language and culture native to the platform. These channels enable the creation and organic spread of magnetic content that attracts rather than distracts a consumer in a participatory mindset. For brands, every Tweet, Like, or share is an opportunity to respond […]

Instagram Unleashes New “Explore” Tab In Version 2.5

Instagram is taking steps towards more customized content with the release of version 2.5 and the “explore” tab. Instead of simply showcasing top photos as the previous “popular’ tab did, “explore” looks like it will offer more tailored content. The new tab features a search directly on the screen allowing users to pull up any type […]

Facebook Changes Displayed Email Addresses To @facebook.com Versions

Historically users chosen a selected email that displays on their profile pages. However, Facebook has recently swept through forcing all displayed email addresses to the @facebook.com option. The new Facebook messages and email system was launched late 2010, but usage never quite took off. One of the biggest complaints with the change is that it […]

Confirmed: Microsoft Acquires Yammer For $1.2 Billion In Cash

Microsoft is betting big on the social enterprise. As we and others reported a couple of weeks ago the company is acquiring Yammer, which has been described as “Facebook for Enterprises.” Microsoft said earlier today that it was buying Yammer for $1.2 billion in cash. Yammer will become part of the Office division and current CEO […]