Jun 25, 20133 min read

Marketing Day: June 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Google Shows Nearly 100 Million Unsafe Browsing Warnings Per Week The Google Safe Browsing system is designed to warn people from Google’s search results and when using popular browsers if they are about to enter a site deemed unsafe due to suspected malware or phishing attempts. Google’s now sharing figures on how often it warns: currently almost 100 million times per week, along with other […]
Media Buying 101: Why You Need Your Own Ad Server As an advertiser, there is no better way to purchase massive amounts of online display ad inventory than directly from publishers or ad networks. Granted, there is more legwork involved when compared to programmatic buying, and the CPM rates can be quite high — but this is offset by the ability to reserve large amounts […]
Is John Deere The Original Content Marketer? Though the approach of using content in marketing initiatives has become more prevalent over the past couple of years, businesses have been employing content marketing strategies since the 1800s. Today, marketers use online content to educate and entertain their audiences in order to drive traffic, conversions and/or leads. Similarly, more than 100 years ago, companies […]
Global Twit-o-Graphic: A Visual Map Of Where (& How) People Use Twitter So far, 2013 has been the year of expansion for Twitter, both from geographic extension and company acquisitions. Roughly 8% of the world’s population is now on Twitter, and Silicon Graphics International (SGI) along with the University of Illinois and social media vendor GNIP combined forces to map this Global Twitter usage. From this partnership, […]
Facebook Bug Last Week Exposed Email & Phone Numbers Of 6 Million Accounts Late last week, a bug caused a bit of chaos for Facebook’s privacy team. A security bug was introduced into the Facebook environment that exposed user emails and phone numbers to a limited number of people. Six million users were exposed to the bug, and in most cases, this data was likely exposed to one […]
Webcast Wednesday: “E-mail+Social = Profitable Client Retention” This Wednesday, June 26 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that will highlight strategies for effectively combining email and social media marketing. It’s been proven time and time again that it is cheaper for a company to keep a customer than bring on a new one. In […]