Jun 25, 20123 min read

Marketing Day: June 25, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Social And Mobile Bring Truly Personal Computing

It’s become rather fashionable in the last year or so to talk about the post-PC era, most notably after Steve Jobs did so back in 2010. I’ve certainly been guilty of it, including during a presentation where I used to it to describe the fact that more smart phones are now shipped globally than desktop computers (whether […]

Google (7-Inch) Nexus Tablet Finally Arrives

It was something of a non-secret that Google would be launching a 7-inch tablet this week at its developer conference, Google I/O, in San Francisco. However we get an early look (apparently) at the device courtesy of Gizmodo Australia and CNET. What’s being reported is that there are two models: a 8GB unit that will cost […]

Get Engaged…Whatever That Means

Engagement will go down in history as the most ambiguous advertising buzzword of all time. Influencers all over industry are talking about it, but the lack of a definition for engagement in online advertising is creating confusion. Is it the amount of time consumers spend with their mouse on an ad? Is it how long […]

Facebook Adds ‘Find Friends Nearby’ To Help Discover Others Around You

A new feature has been released to help Facebookers connect with other users who are near to their physical location. TechCrunch reported that the ‘Find Friends Nearby’ feature (once internally titled “Friendshake”) is available for both mobile and mobile web versions of Facebook. Instead of meeting someone and having to searching for them on Facebook, […]

A Look Inside Twitter’s New San Francisco Headquarters [PHOTOS]

You may know that Twitter recently moved. The growing company has new digs at Market Square, a decidedly not-very-modern-looking property that was completed in 1937. (It’s classic California Art Deco, as you’ll see below.) But make no mistake, the interior of Twitter’s space is decidedly hip, technically capable and seems to fit the company like […]

Hands-Off: Microsoft Surface Tablet Review

After seeing yet another “hands-on” review of the Microsoft Surface tablet, I thought it would be interesting to shed more light on what exactly the journalists who assembled in Hollywood this week for the Surface launch event actually got to do with the tablets. In short, not a lot. Come along as I explain the hands-off reality […]