Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Comparison Tool Google announced today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the Attribution Model Comparison Tool, offering more insight into Adwords expenditures. Now, advertisers can evaluate Cost Per Acquisition (CPA) within Google Analytics, along with their Return On Ad Spend (ROAS), a metric […]
Report: Facebook Creating Flipboard-Like News Aggregator According to a report yesterday in the Wall Street Journal (WSJ), Facebook is developing a new news reader with an emphasis on mobile devices. Dubbed “Reader,” the Flipboard-like news aggregation tool has been in development for over a year, according to the WSJ: The project, which the company has been developing for more than a […]
Google’s $1 Billion Waze Acquisition To See Antitrust Review It will probably just be a formality; however, Google confirmed this weekend that its proposed acquisition of social mapping platform Waze will undergo US Federal Trade Commission (FTC) antitrust scrutiny. Waze’s revenues are minimal; but, the acquisition price is surely what got the FTC’s attention. In addition, Waze becomes one fewer potential mapping challenger in […]
Impression Score Among New AdSense Ad Review Center Features Along with interface updates, Google recently added three metrics to the AdSense ad Review Center. Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site. Serving status identifies whether an ad is active (recently received impressions) or not. If an ad is […]
What Do Google’s Smartphone Ranking Changes Mean For Marketers? For nearly eight years now, I’ve been talking to marketers about the value of presenting usable content to mobile users. Throughout that time, there have been naysayers (of course) who were reluctant to recommend creating mobile-friendly content because Google didn’t seem to prioritize the experience of accessing content on a mobile device. I’ve heard everything, […]
Will Hashtags Help Facebook In The Social TV War? I’ve written a lot here about the intersection between social platforms and TV, and as these markets continue to evolve, there are still a lot of interesting things happening in both. A couple of things happened recently that probably highlight where social TV is heading, suggesting some of the things that marketers should be thinking […]
To Avoid Copyright Liability, Google News Goes Opt-In In Germany Earlier this year, a new, more restrictive copyright law was passed in Germany that gave publishers near total control over the use of their content (there’s no “fair use” doctrine in Germany). It was championed by large magazine publishers and newspapers that believed they were being “disintermediated” by search engines and others that were commercially […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting
Bing For Schools Offers Ad-Free Search Experience, SafeSearch Filtered Content & Lesson Plans
Google Takes Street View Images From The Tallest Building In The World At Dubai’s Burj Khalifa
Google Celebrates 2013 Gay Pride Month With Rainbow Search Box For LGBT Searches
Duck Duck Go’s Post-PRISM Growth Actually Proves No One Cares About “Private” Search
Online Marketing News From Around The Web:
Analytics
5 Google Analytics features for Business Owners, Search Engine Journal
Evaluate Marketing Spend Efficiency with our Conversion and Attribution Tools, Google Analytics Blog
Google Analytics: How to Manage Same, CanuckSEO
The Geek Guide to Understanding Funnels in Google Analytics, SEO Takeaways
Blogs & Blogging
Should You Separate Your Personal and Business Social Media Life?, internetmarketingninjas.com
Business Issues
Marissa Mayer Has Quietly Cut 1,000 Jobs At Yahoo, Business Insider
Content Marketing
Better Content Marketing Strategy Through Persona Research, raventools.com
Picture Perfect: Why You Should Be Using Images In Your Content, koozai.com
Process, tips & tools for content marketing keyword research, Search Engine People
Display & Contextual Advertising
Google AdSense Warning: Submit Updated Tax Information, Search Engine Roundtable
Email Marketing
5 Simple Ways to Increase Your Email Deliverability Rates, quicksprout.com
General Internet Marketing
Mobile/Local Marketing
App Store Optimization – A Crucial Piece of the Mobile App Marketing Puzzle, blog.kissmetrics.com
Social Media
Vine for Android updated with hashtags and Facebook sharing, still no front-camera support, The Verge
Facebook Adds Like Button To Mobile Messages, A One-Touch “OK”, TechCrunch
2 Tweet or Not 2 Tweet: How Twitter Analytics Help You (and Hamlet), BruceClay.com
Facebook Hashtags for Digital Marketers, stateofsearch.com
LinkedIn Tips To Connect Better, Faster, Stronger, Renegade Search
Scheduling Your Social Media Monitoring, Search Engine People
Why you should show your product videos on Pinterest, Econsultancy
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