Jun 21, 20124 min read

Marketing Day: June 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

WPP Bets Big On Digital Future With AKQA Acquisition

WPP PLC, the world’s largest advertising company, has added one of the last and largest independent digital agencies, AKQA, to its ranks, agreeing to purchase the firm for a reported $540 million. The purchase price, if correct, makes it one of the largest digital advertising agency acquisitions. The San-Francisco-based agency will remain an freestanding unit […]

Twitter Denies Claim That Hackers Caused Today’s Outage

Twitter says hackers were not involved in the outages that have plagued the service on and off today. Twitter said that the outage was caused by “a cascaded bug in one of our infrastructure components.” Twitter later explained, also via tweet, that a cascaded bug “has an effect that isn’t confined to a particular software […]

Pinterest Aims To Appease With More Attribution

Pinterest is now adding specific attribution for several more sites when images and other content are saved/shared by its users. According to the company’s blog post, photos from Etsy and 500px, along with content from Kickstarter, Slideshare and SoundCloud are now displaying direct credit to each source. Pinterest users aren’t able to change or remove […]

Search, Social & Mobile – Webcast for Travel Marketers, June 26

Next Tuesday, June 26, at 1 PM EDT, Search Engine Land’s Elisabeth Osmeloski and PhoCusWright’s Carroll Rheem will co-present “Search, Social & Mobile – What Travel Marketers Must Know,” a free webcast about online travel and search. The webcast is aimed at travel marketers and will include topics such as how consumers are searching for […]

Where Will Surface And Windows Phone 8 Be A Year From Now?

There were two big announcements this week coming out of Microsoft: the Surface tablet PC and the new mobile OS, Windows 8, which will be closely aligned with the desktop version of 8. At the same time the company announced that it had reached 100,000 mobile apps for the Windows Phone. What now comes into […]

No Surprise: Twitter Ads Will Be Going Global

Twitter is planning to expand its advertising products to as many as 50 countries by the end of this year. The news comes from an article in The Guardian about Jack Dorsey’s and Dick Costolo’s comments today at a news conference in Cannes, France. Twitter itself hasn’t announced the expansion on its advertising blog yet, […]

Twitter Is Down, Company Working On Problem

Twitter is apparently down. Its engineers are working on the problem now according to a blog post (on Tumblr). There’s no word on what caused the outage or when the site will be back up. Twitter simply times out when you try and load it. It’s unclear how widespread the outage is or when the […]

Facebook Advertising Decoded

Traditional advertisers often find Facebook daunting. Social media marketing is the future, that is certain, but transitioning established advertising strategy to new media can be a challenge. It’s worth it: with over 900 million people at your disposal, the possibilities are nearly limitless. The breadth of data available through Facebook and the versatility of its […]

Case Studies: Optimizing For Mobile Can Drive More Conversions At Lower Cost Than On The PC

Two recent mobile case studies illustrate how marketers that make thoughtful investments in the mobile user experience and take mobile advertising seriously are reaping early rewards vs. their competitors. The two cases I discuss below involve Starwood Hotels & Resorts and Time Warner Cable. It’s already well documented that mobile ads are today driving higher […]

Facebook Likes Go Mobile

Six months ago mobile was one of Facebook’s weakest areas. Today it is one of their brightest and most promising sectors. Facebook has been beefing up itss mobile presence with the purchase of Instagram, the integration to iOS6, the launch of App center & Facebook camera, and a heavy mobile ad push (that actually work). Today that […]

Taking Triggered Email To The Next Level

For an average sender, triggered campaigns make up a low percentage of overall email volume, typically less than 5%. But don’t let the low percentage throw you. In a well-conceived and well-managed program, that 5% can be responsible for 20% or more of your email marketing revenue. In most organizations, these “low-volume, high ROI” triggers […]