Jun 20, 20134 min read

Marketing Day: June 20, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Instagram Video: What About Vine, Monetization And Porn?

Danny Sullivan captured the stats, the announcement and offered an initial “hands on” impression of the new video-recording feature on Instagram. My initial reaction, having just downloaded the iOS update, is that it works as advertised. It’s simple, has several very nice features (image stabilization isn’t yet available for Android) and will probably be quickly adopted […]

Instagram Adds Video Recording: Up Close On How It Works

Look out, Vine. Instagram, as expected, has added support for recording short video clips of up to 15 seconds. There are 13 filters that can also be applied. A new “Cinema” feature is available to help turn shaky videos into a more stable appearance. The new video feature is available today for iOS and Android. Below, […]

Instagram: 16 Billion Photos, 1 Billion Likes Per Day, 130 Million Users

As part of Facebook big event today, where Instagram announced video sharing support, we also got new stats about how Instagram is doing. Instagram founder Kevin Systrom said that the service has: 16 billion photos have been shared to date 1 billion likes happen each day 130 million users are now on the service

iTunes Users Buying Over 800,000 TV Shows A Day

According to newly released download numbers from Apple, one billion TV shows and 380 million movies have been downloaded from iTunes to date, with 800,000 TV shows and 350,000 movies currently purchased per day. According to Horace Dediu at Asymco.com, the rate of video purchases during the past eight years looks like this: Dediu estimates […]

Google Given Privacy Ultimatum By French: Fix It Or Face Fines

The French have given Google what amounts to a privacy ultimatum. The company now has three months to make changes or “fixes” to its privacy policy that satisfy French and broader European data protection laws. The immediate consequences for failure to do so could be fines of several million euros according to Bloomberg. Many nations […]

Analyzing Subscriber Complaints For Better Inbox Placement & Response

It’s summertime, which means marketers are starting to think about and plan for Christmas email campaigns. As most marketers realize, subscriber reach — specifically inbox placement — can truly make or break an email campaign. To avoid the spam folder this holiday season and beyond, marketers should analyze subscriber complaints. A subscriber complaint is marked […]

Advanced Targeting With Partner Categories

Recently, Facebook began to incorporate third-party data into its ad targeting with the release of partner categories. I thought I’d take the opportunity to explain this new capability in a little more detail. What Are Partner Categories? For the first time, advertisers can target users based on their off-Facebook purchasing behavior. As Facebook puts it: […]

Study: Google+ Will Overtake Facebook’s Social Sharing By 2016

Google+ is turning 2 years old this month and has seen both solid growth and criticism during these first years. However, all that talk of Google+ ghost town talk could soon be moot according to a recent SearchMetrics study. Not only is Google+ projected to being thriving, but it is also projected to pass Facebook in social shares on February 2016. […]

Twitter Acquires Local Search Start-Up Spindle

Local search and content discovery start-up Spindle was acquired by Twitter according to a post on the company’s blog today. Claiming to be a discovery engine for the social Web, Spindle was originally launched as a mobile application that pulls local business updates from social networks. From the Spindle blog: We’ve spent the past two […]

Microsoft Unveils New Ad Solution For Windows 8 Apps, Aimed At Brands

In an effort to lure more brand advertisers to Windows 8, the company has introduced a new Ads In Apps solution called Ad Pano. The new solution came out of Microsoft’s partnership with creative agencies — including AKQA, Big Spaceship, Razorfish, Team Detroit, UM and Y&R – to develop brand-safe, rich media advertising environments and opportunities within Windows 8 apps. The Ad Pano format “gives advertisers […]