Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Just days ahead of Facebook’s IPO, GM dropped Facebook Ads citing that they weren’t effective. While Facebook lost that $10 million dollar account lost last month, today Facebook gathered support from their two largest advertisers, Ford and Coca-Cola. Both brands stated that Facebook ads bring value to their marketing efforts. painting a much different picture in the […]
Google has been very hesitant to share Google+ data with 3rd party partners. Today however, Bradley Horowitz, Google’s VP of product management, announced the integration of Google+ on Flipboard. The announcement was made at LeWeb ’12 in London. The new integration is made possible thanks to a new Google API that not only allows public data to […]
Sometimes when visiting a Twitter profile page users can be inundated with a list of reply Tweets to other users instead of seeing what someone is up to. This reply-heavy timeline typically ocurs during back and forth exchanges. Today Twitter has announced the release of a reply-free user profile option to help users cut through the clutter […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
Google Analytics Email Reports, www.seo-positive.co.uk
Google Analytics Graphs Just Got 732.89% Better, www.blindfiveyearold.com
The Ultimate Guide to the New Google Analytics Social Reports, blog.kissmetrics.com
Website Form Tracking and Goals Using Web Analytics (video), www.jonrognerud.com
Blogs & Blogging
The One Thing Killing Your Blogger Outreach, Online Marketing Blog
Why I Don’t Post Regularly and Why You Shouldn’t Either, www.blogtyrant.com
Business Issues
After Facebook’s IPO flub, value of tech startups falls back to earth, www.theverge.com
Top Yahoo Ad Exec Riley Departs in Wake of Recent Changes (Memo), allthingsd.com
Yahoo, Facebook in settlement talks over patent infringement, news.cnet.com
Content Marketing
Is Content Strategy the New SEO?, www.freelancecontentstrategist.com
Rethinking the Curator’s Code: The Hidden Dangers of Elevating Content Sharing, contently.com
Display & Contextual Advertising
aimClear’s Roadmap for Facebook Ads: Building A Better Channel Together, www.aimclearblog.com
Email Marketing
The Subject Line Strategy That Gets 541% More Response, www.aweber.com
General Internet Marketing
To Market Niche Drugs, US Pharma Goes Online, www.emarketer.com
Internet Marketing Industry
6 SEM Tips for Avoiding Mistakes That Could Cost You a Client (A Cautionary Tale), www.searchenginejournal.com
The importance of building ‘Good to Great’ teams to win online, econsultancy.com
Mobile Marketing
42% of smartphone owners go online to check prices in-store, econsultancy.com
Apple Passbook at the Eighth-Way Point?, www.localseoguide.com
Seven Mobile Marketing Best-Practices, www.marketingprofs.com
Search Marketing
Getting the Maximum Number of Links From Your Infographic, www.seomoz.org
AdWords’ new look rolling out globally, adwords.blogspot.com
Essential PPC Metrics That Matter, www.seerinteractive.com
Link Building With The Experts – 2012 Edition, pushfire.com
Read This Now! – A Look at Effective Calls to Action, www.ppchero.com
The Description Tag Debate: To Write or Not to Write?, www.marketingwords.com
Social Media
Is Facebook an Effective Marketing Platform?, blog.compete.com
Bringing Like to Mobile, Facebook Developers
Facebook hides page content from logged-out users, Inside Facebook
Facebook vs. Pinterest, wearesocial.net
Google claims Google+ service yet to reach hypergrowth stage, www.v3.co.uk
Marketers, Meet Moms on Social Networks, www.emarketer.com
Nobody Is Using Facebook’s Life Events – Not Even Mark Zuckerberg, Read/Write Web
The Importance of Creating Clear Social Media Goals, blog.allwebpromotion.com
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