Jun 19, 20123 min read

Marketing Day: June 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Getting Rid Of “Credits,” Adding Subscription Payments

Facebook Credits is going away; long live the Facebook payments infrastructure. Today the company is doing two things to boost payments on Facebook and simplify accepting payments for developers. The company is adding subscriptions to enable developers or publishers to establish recurring revenue steams. Right now there are in-app payments and one-time purchases. This new […]

Identifying Talent For The New Performance Marketing Culture

On the list of things we discuss in this industry, talent is one of the most persistent. Our expectations for our businesses transcend financial objectives and translate to high and sometimes restless standards for the talent we seek. In today’s performance marketing culture, the ideal talent profile is complicated and ever-changing. It’s not as straightforward […]

Fifty Shades Of Social Media Measurement Tools

(Full Disclosure: The author’s company sells a social media measurement product) At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media Measurement Tools That Save Time and Money” or “Six Free Social Media Measurement Tools for B2B” have become as common […]

Facebook Forms “Creative Council” And “Studio Edge” To Help Ad Agencies

Two new announcements were made today that will help ad agencies stay educated and up-to-date on products while also being heard. Facebook Studio Edge is an addition to the Facebook Studio that will keep agencies up to speed on Facebook products and best practices. Facebook Studio was launched last year in April with a goal […]

Facebook To Pay $10 Million To Charity To Settle “Sponsored Stories” Suit

Last month Facebook settled the “Sponsored Stories” lawsuit brought on by 5 Facebook members and the total numbers have been disclosed this week. The lawsuit alleged that Facebook violated California’s laws by leveraging user photos, content and likelihood without consent. The lawsuit was filed in San Jose, California and Judge Lucy Koh found that the […]

Microsoft Launches Its Own Branded-Tablet: Microsoft Surface

Saying just as it needed to build its own mice at first, Microsoft announced today that it was releasing its own branded tablet called the Microsoft Surface with integrated keyboard. “Because of Windows 8, the Surface is a PC, the Surface is a tablet, and the Surface is something new that we think people will […]