Jun 18, 20124 min read

Marketing Day: June 18, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Americans Watched More Than 10 Billion Video Ads In May [Report]

For the second consecutive month, U.S. internet users watched a record number of video ads in May. According to the latest comScore Video Metrix report, Americans watched 10.1 billion video ads in May, up from about 9.5 billion in April. May marks the first time that video ads passed 10 billion views. Hulu and Google […]

Data Show Tablets Gaining Importance As Microsoft Preps Own Tablet Launch — Today

Later this afternoon in Los Angeles Microsoft is expected to introduce its own entry into the tablet market, perhaps in conjunction with Barnes & Noble. The event will happen at 3:30 Pacific time. Danny is there (at LA’s Milk Studios) and will be covering it live. (See update below.) The tablet will apparently offer XBox […]

Report: Facebook Readies Local-Mobile Ad Offering

Bloomberg is reporting that Facebook is preparing to launch a mobile-specific location-based ad product. According to the article Facebook has all-but-confirmed the offering, which the company has been testing for several months and shown to various clients and CMOs. This is apparently just one of several new ad product ideas under development at the social […]

Facial Recognition Company Face.com Acquired By Facebook

It’s been rumored that Facebook was in talks to buy Face.com for $80-100 million. Today, the deal became official via a Face.com blog post – however no details on the acquisition cost have surfaced. The posts stated that they will be officially joining the Facebook team to continue working on the project. Face.com offers a […]

Segment Based Search Retargeting & Keyword Search Retargeting: Discerning the Difference — It’s A Piece Of Cake

At a recent birthday party for one of the children in my neighborhood, I had my hopes for a slice of delicious birthday cake dashed. As the singing began, Mom came out with a candle-covered pizza. It turns out that junior just won’t eat cake. You can imagine my angst at learning that a three-year-old […]

14 Reasons No One Talks To You On Facebook

“How do I get my Facebook fans to participate more on our page?” It’s one of the biggest questions — and toughest to answer – when it comes to social media engagement. For many businesses, Facebook is the number one site for building a community and engaging fans. With its 900 million active users, the potential […]

Facebook CTO (And Former Creator of Google Maps & FriendFeed) Bret Taylor Steps Down

Facebook’s CTO for the past three years is stepping down. Bret Taylor has created a handful of successful products, and is leaving Facebook to start a new venture. Taylor announced the departure on a public Facebook wall post. In the post he states that he is “excited to be starting a company with my friend […]