Jun 17, 20135 min read

Marketing Day: June 17, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Webcast Wednesday: “Enhanced Campaigns: New Effective PPC Techniques”

Enhanced Campaigns become official on July 22nd. Are you prepared to reshape your adWords accounts? This Wednesday, Jun 19 at 1 PM EDT, our sister site Digital Marketing Depot will host a webcast “Enhanced Campaigns: New Effective PPC Techniques.” Speakers Matt Van Wagner, Brad Geddes, and Larry Kim will look at the new generation of […]

Twitter’s New @MagicRecs Account Promises Content & User Recommendations Via Direct Message

Shhhhhh. It’s still pretty hush-hush at the moment, but there’s a new Twitter account that aims to increase awareness of activity from your “follow graph” — i.e., the notable things that are happening in the accounts that you follow. In the process, it also opens the door a tiny bit on the idea of direct […]

Google’s Susan Wojcicki To Host Hangout For AdSense 10th Anniversary

Tomorrow marks the tenth anniversary of Google AdSense. To celebrate, Susan Wojcicki, SVP of Advertising and Commerce, will host a live Google Hangout at 10:00 AM PDT tomorrow. Wojcicki, who lead the launch of AdSense, will be joined by three AdSense publishers to look back at the evolution of the program and discuss the future of […]

The Frustrations Of Brand Marketing On LinkedIn

Have you noticed recent changes to LinkedIn? If you have looked beyond checking out Who’s Viewed Your Profile (I know you have) you’ll see they recently updated their navigation. Unless you use the search field at the top, the nice easy navigation to your preferred areas — such as companies and groups — is no […]

Apple: iMessage, FaceTime More Secure Than Cell Phones

Following the NSA-PRISM surveillance revelations last week and “direct-access rebuttals” by other major tech firms, Apple has released a similar statement denying that the government has unfettered access to its users’ data. Apple said, “We do not provide any government agency with direct access to our servers, and any government agency requesting customer content must […]

10 Social Media Mistakes You May Be Making (Because I Did)

There’s no real guidebook for a perfect social media marketing career – or at least I haven’t found one yet. There’s no quiz you can take to make sure you’re covering all your bases, engaging your audience, timing everything perfectly and — on top of it all — delivering amazing ROI. In fact, the most […]

Facebook Hashtags: Why They Will Turbo Charge Your Reach

Facebook’s promised release of Hashtags has started to roll out. This opens up a whole new front for Facebook in terms of data collection and will change the way users use the platform. But, what does this mean for marketers, and how can we take advantage? In essence, the hashtag functionality is generally as you’d […]

Fancy Brings E-Commerce To Google Glass

Fancy has launched an app that brings product discovery and e-commerce to Google Glass. The help page linked above offers a detailed video tutorial that shows a user taking a photo, getting product suggestions based on that photo and completing a transaction — all within the Glass interface. The Fancy app even confirms the purchase […]

Google, Facebook In Transparency Battle Over PRISM Disclosures

Last night, what might be called a “transparency battle” erupted between Google and Facebook following Facebook’s disclosure of government-related user-data requests: For the six months ending December 31, 2012, the total number of user-data requests Facebook received from any and all government entities in the U.S. (including local, state, and federal, and including criminal and […]