Marketing Day: June 15, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Two Game Developers Pull Titles From Google+

Google+ is losing a small group of games from two developers. As TechCrunch reported today, EA is pulling the popular Bejeweled Blitz game. An announcement on PopCap’s website says the game will go offline on Monday, June 18th. (EA bought PopCap last year.) Another developer, Wooga, has already pulled its Monster World game. The company […]

1. Marketing Biz: The Week Of The 900 Pound Gorilla

Marketing news this week was dominated by 900 pound gorillas: Apple, Facebook, Google and Twitter. Here’s a look at how they jousted with each other and where it might lead. Apple Gives Facebook Deep Integration Into iOS 6 With Siri, Sharing, App Store, API This stunningly comprehensive integration could see Apple and Facebook teaming up […]

1. Get Your Affiliate Marketing Program In Shape For Summer

It’s only natural to think of the end-of-year holidays as the biggest opportunities for your affiliate marketing efforts, but this doesn’t mean we should give short shrift to summer. Now it probably comes as no surprise that some of the biggest affiliate marketing opportunities for the summer can be found in travel- and airline-related sites. […]

1. Report: Microsoft Buys “Facebook For Enterprises” Yammer For $1.2 Billion

The Wall Street Journal reported yesterday that Microsoft is acquiring Yammer, a business collaboration and communications platform for employees that is often characterized as “Facebook for enterprises.” The speculated acquisition price was $1.2 bilion. Neither company commented or confirmed the acquisition. Yammer, which is one of several such social enterprise collaboration software tools, describes itself […]

1. Yahoo! Web Analytics To Be Discontinued

Yahoo! announced this week that it will be discontinuing Yahoo! Web Analytics as a stand alone product. We inquired Emer Kirrane, Product Manager for Yahoo! Web Analytics, and she answered the following: “In line with Yahoo!’s focus on more quickly innovating with our core products and properties, over the coming quarters we are shutting down […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Search In Pics: Android Chandelier, Google Manhole & Google Discs

Online Marketing News From Around The Web:

Affiliate Marketing

1. 13 Ways to Use Skimlinks, blog.affiliatetip.com

2. How Much to Pay Per Lead, blog.affiliatetip.com

3. Top 10 Affiliate Marketing Man Crushes, www.hasoffers.com

Analytics

1. Claiming Your Unfair Advantage, www.bryaneisenberg.com

Blogs & Blogging

1. Why News-Style WordPress Themes Are a Bad Idea for Some Bloggers, www.blogtyrant.com

Business Issues

1. AOL Announces Close of $1.056 Billion Patent Transaction with Microsoft, www.businesswire.com

2. AOL shuttering resume site Emurse on July 15, VentureBeat

3. Facebook Defends Its IPO Process, Points Finger At Nasdaq, allthingsd.com

4. Google appeals decision to let book scanning case go ahead, paidContent.org

5. How Pinterest Must Adapt to Conquer Global Markets, adage.com

6. Microsoft Expected to Introduce Tablet, New York Times

Content Marketing

1. How Remote Video Interviews Can Add Vibrancy to Content, contently.com

Conversion Optimization

1. How Strategies from Caesars Casinos Can Increase Conversions, blog.kissmetrics.com

2. Nonprofit Marketing: How a long, ugly page generated 274% more revenue, www.marketingexperiments.com

Copywriting, Design & Usability

1. Google Gives Clarity On Responsive Web Design And Mobile Search, www.spydertrap.com

2. Improving the Usability of Your Website, vandelaydesign.com

3. Responsive Web Design: Introduction & Impact, searchenginewatch.com

Display & Contextual Advertising

1. New In-Ads Notice Label and Icon for the Google Display Network in Europe, Inside AdSense

2. The Irony of Our Facebook Ad Fascination, www.socialmediaexplorer.com

Domaining

1. Catholics won’t be able to register .Catholic domain names, domainnamewire.com

2. Honey, I screwed up on my $185,000 new TLD application, domainnamewire.com

3. ICANN Glitch Reveals Personal Details of gTLD Applicants, PC Magazine

Email Marketing

1. Answers to Your Top 11 Questions About Email Marketing, blog.hubspot.com

General Internet Marketing

1. Google+ Pages Forum Closing Today – Consolidating into Google and your Business Forum, marketing-blog.catalystemarketing.com

Internet Marketing Industry

1. 6 Things Writers Need to Know Before Interviewing for a Job in Content Marketing, contently.com

Local Marketing

1. A Picture’s Worth 1,000 Yelps, Yelp Official Blog

Mobile Marketing

1. Tablet Shopping Growing, but Retailers Must Keep Up, www.emarketer.com

2. Tablets Deliver Revenue as Consumers Discover New Magazines, www.emarketer.com

Other Items

1. Facebook May Be Used to Determine Credit Scores in the Future, moneyland.time.com

2. Google discloses costs of its driverless car tests, content.usatoday.com

3. In Support of Legislative Transparency, Google Public Policy Blog

Reputation Management

1. Facebook Ads Reputation Monitoring! Now At An Ad Near You, AIM Clear Blog

Search Marketing

1. 6 Vital Google AdWords Opportunities Tab Tips, www.portent.com

2. Boosting Content and Fighting Spam Using Google Author Rank, Convince and Convert

Social Media

1. Facebook Asks Every User For Their Phone Number and Pins Security Link Atop Homepage To Prevent Disaster, TechCrunch

2. Five Ways to Fast-Track Yourself onto My Unfollow List, www.unmemorabletitle.co.uk

3. Pinterest Goes Into Lockdown: Plans Three Huge Product Launches This Summer, www.businessinsider.com

4. Pinterest Power: How to Use the Third Largest Social Media Site to Promote Your Business, Forbes

5. Build And Share YouTube Playlists Inside of Google+ Hangouts, thenextweb.com

6. Facebook Confirms Testing ‘Call’ Button for Online Video Chats, Mashable

7. Facebook Promoted Posts Less Effective Than Ads, www.hasoffers.com

8. Measuring Social Media’s Impact on Revenue, www.practicalecommerce.com

9. The World’s Top 5 Pinterest Marketing Guides, totalpinterest.com

10. Twitter’s expanded tweets are a double-edged sword, GigaOM